Social Media Manager

Responsibilities:

• Manage content publishing across YouTube, Instagram, Facebook, and TikTok.
• Manage the YouTube channel, including titles, descriptions, thumbnails, playlists, scheduling, and video optimization.
• Manage YouTube Live sessions, including stream setup, promotion, YouTube Studio management, and post-live replay management.
• Correctly configure members-only replays and membership content.
• Create attractive YouTube thumbnails, live-session posters, and basic social media graphics using Canva, Photoshop, AI design tools, or similar software.
• Work directly with the video editor to receive completed videos and ensure they are properly published and distributed.
• Create and maintain weekly and monthly content calendars.
• Develop promotional strategies to increase live-session attendance, YouTube subscribers, views, engagement, and membership conversions.
• Schedule and publish promotional content for brand services, products, and community activities.
• Monitor social media and YouTube analytics and recommend improvements based on performance.
• Repurpose long-form content into an effective multi-platform content strategy.
• Proactively suggest content, promotional, and audience-growth ideas rather than waiting for instructions.

Requirements:

• Proven practical experience managing YouTube and social media accounts.
• Strong understanding of YouTube Studio, livestreaming, and channel optimization.
• Good graphic-design skills, particularly in YouTube thumbnail creation.
• Strong understanding of social media growth, content distribution, and audience engagement.
• Proficiency in Canva and familiarity with modern AI/design tools.
• Strong organizational and time-management skills.
• Ability to work independently and take ownership of digital operations.
• Ability to work effectively with video editors and other creative team members.
• Strong understanding of how to turn long-form content into engaging content across multiple platforms.

What We're Looking For: 

• We are looking for someone proactive, creative, commercially aware, and results-oriented.
• This is not simply a social media posting role. We need someone who can take ownership of the brand's YouTube operations, digital distribution, content promotion, and audience growth.
• The ideal candidate should be able to identify opportunities, recommend improvements, and execute without requiring constant supervision.