Responsibilities:
Social Media Management:

Manage the company’s social media accounts specifically; Instagram and TikTok.
Develop and implement social media strategies aligned with the company’s marketing objectives.
Maintain an organised social media content calendar and ensure consistent publishing.
Monitor IG and TikTok platforms, trends, conversations and industry developments.
Ensure IG and TikTok pages reflect the company’s brand identity, values and communication standards.
Monitor comments, direct messages, mentions and enquiries, ensuring timely and professional responses.
Identify opportunities to grow the company’s online community and increase brand visibility.

Content Creation and Development:

Conceptualise, develop and execute creative content ideas for IG and TikTok platforms.
Create engaging content, including promotional graphics, reels, short-form videos, educational content, campaigns, product showcases and corporate updates.
Write compelling captions, scripts, headlines, calls to action and other marketing copy.
Develop creative storytelling concepts that communicate the company’s products, services, achievements and value proposition.
Create content that educates, entertains, informs and converts the target audience.
Adapt content to suit the requirements and audience behaviour of different social media platforms.

Photography and Videography:

Plan and execute photo and video shoots for the company’s products, services, events, projects and corporate activities.
Capture high-quality photographs and videos for marketing and promotional purposes.
Conduct on-site content shoots, including property inspections, site visits, events, interviews and promotional activities.
Handle basic lighting, framing, sound recording and other production requirements.
Ensure that all visual content meets the company’s brand and quality standards.

Video Editing:

Edit raw video footage into professional, engaging and platform-appropriate content.
Produce Instagram Reels, TikTok videos, promotional videos, interviews and corporate videos.
Add subtitles, transitions, animations, sound effects, background music and other relevant editing elements.
Utilise relevant creative tools such as CapCut, Canva, and other industry-standard applications.
Maintain an organised library of raw footage, edited videos, photographs and approved creative assets.

Campaigns and Digital Marketing

Support the planning and execution of digital marketing campaigns.
Collaborate with the marketing team to drive traffic, enquiries, leads and conversions.
Support the execution and monitoring of paid social media campaigns and sponsored content.
Monitor competitors and industry trends to identify opportunities for improved brand positioning.

Analytics and Performance Reporting:

Monitor IG and TikTok platform performance and provide regular reports on key performance indicators.
Track audience growth, reach, impressions, engagement, video views, profile visits, leads and conversions.
Evaluate content performance and identify high-performing and underperforming content.
Recommend improvements based on audience insights and performance data.
Maintain records of published content, campaign performance and content production activities.
Provide weekly and monthly social media performance reports.

Brand Management and Compliance:

Ensure consistency in the use of company logos, colours, fonts, messaging and brand identity.
Ensure all published content is accurate, professional and approved where necessary.
Protect the company’s online reputation and escalate sensitive complaints or negative publicity appropriately.
Ensure that content does not infringe copyright, intellectual property or third-party rights.
Maintain confidentiality when handling internal company information, projects, and business materials.

Requirements:

Social Media Manager

Staffify Outsourcing Limited