Social Media Manager

Responsibilities:

• Develop and implement social media strategies to increase brand visibility, engagement, and customer acquisition.
• Manage the company's social media platforms, including Instagram, Facebook, TikTok, X (Twitter), LinkedIn, and other relevant channels.
• Create and maintain a content calendar aligned with marketing campaigns and business objectives.
• Monitor social media trends and implement innovative strategies to keep the brand relevant.
• Create high-quality photo, video, and graphic content showcasing spa treatments, products, promotions, customer testimonials, and behind-the-scenes activities.
• Write engaging captions, promotional copy, and social media posts that reflect the brand's voice.
• Collaborate with photographers, videographers, and graphic designers to produce visually appealing content.
• Capture and edit short-form videos and Reels for social media platforms.
• Respond promptly and professionally to customer comments, messages, and inquiries across all social media platforms.
• Build and nurture an active online community by engaging with followers and encouraging user-generated content.
• Handle online reviews and escalate customer concerns when necessary.
• Maintain a positive and consistent brand image in all digital interactions.
• Plan and execute social media campaigns, giveaways, influencer collaborations, and promotional activities.
• Work closely with the marketing team to support product launches, seasonal promotions, and special events.
• Manage paid social media advertising campaigns to increase reach and conversions.
• Collaborate with beauty influencers and brand ambassadors to drive engagement.
• Monitor key performance indicators (KPIs) such as reach, engagement, follower growth, website traffic, and bookings.
• Prepare weekly and monthly performance reports with actionable insights.
• Analyze campaign performance and recommend strategies for continuous improvement.
• Stay updated on platform algorithms, digital marketing trends, and best practices.

Requirements:

• Minimum of an HND in Marketing, Mass Communication, Digital Marketing, Public Relations, or a related field.
• Proven years of experience managing social media accounts, preferably for a beauty spa, skincare, wellness, fashion, or lifestyle brand.
• Strong understanding of Instagram, Facebook, TikTok, X (Twitter), LinkedIn, and other social media platforms.
• Experience with content creation tools such as Canva, Adobe Creative Suite, CapCut, or similar applications.
• Knowledge of Meta Business Suite, social media scheduling tools, and analytics platforms.
• Excellent writing, communication, and storytelling skills.
• Strong creativity, attention to detail, and organizational abilities.