Social Media Manager

Responsibilities:

• Develop and implement a comprehensive social media strategy aligned with the company's marketing goals.
• Manage the company's presence across all social media platforms, including Facebook, Instagram, LinkedIn, X (Twitter), TikTok, YouTube, and emerging platforms.
• Create, plan, schedule, and publish engaging content, including graphics, videos, reels, stories, and captions.
• Develop and maintain monthly and weekly content calendars.
• Collaborate with the Content Strategist, Graphic Designer, Video Editor, and Sales Team to execute marketing campaigns.
• Monitor and respond to comments, direct messages, and customer enquiries in a timely and professional manner.
• Grow the company's online community by increasing followers and improving audience engagement.
• Generate quality leads through social media campaigns and audience engagement initiatives.
• Plan, manage, and optimize paid social media advertising campaigns.
• Monitor campaign performance using analytics tools and prepare daily, weekly, and monthly performance reports.
• Analyze key performance metrics and recommend strategies for continuous improvement.
• Ensure all content is consistent with the company's brand identity, tone, and messaging.
• Optimize social media profiles to improve visibility and audience reach.
• Conduct competitor analysis and monitor industry trends to identify new opportunities.
• Work with the SEO and Web Development teams to drive website traffic through social media.
• Support the promotion of company events, training, products, and services across all digital channels.
• Ensure compliance with company policies and social media best practices.
• Perform any other duties assigned by management.

Requirements:

• Bachelor's degree in Marketing, Communications, Business Administration, English, Mass Communication, Public Relations, Digital Media, or a related field.
• Minimum of 3–4 years of proven experience in social media management, digital marketing, or a similar role.
• Strong knowledge of Facebook, Instagram, LinkedIn, X (Twitter), TikTok, YouTube, and other social media platforms.
• Experience using social media management tools such as Meta Business Suite, Hootsuite, Buffer, or similar platforms.
• Proficiency in social media analytics tools and Google Analytics.
• Good understanding of SEO, content marketing, digital marketing, and paid advertising.
• Strong copywriting and content creation skills.
• Basic knowledge of graphic design and video editing tools (Canva, Adobe Creative Suite, CapCut, etc.) is an added advantage.
• Excellent communication, organizational, and project management skills.
• Ability to manage multiple projects and meet deadlines.