Social Media Manager

Responsibilities:

Social Media Strategy and Planning

• Develop, implement, and manage social media strategies to align with the company’s goals and objectives.
• Analyze trends, competitor activity, and audience preferences to continuously improve social media content and engagement.

Content Creation and Design

• Design eye-catching graphics, images, and posts for various social media platforms (Instagram, Facebook, Twitter, LinkedIn, TikTok, etc.).
• Create branded content that resonates with our target audience, ensuring consistency in voice and messaging.
• Use design software like Adobe Photoshop, Illustrator, and Canva to create visually appealing content.

Video Production

• Plan, shoot, and edit engaging video content for social media platforms, including promotional videos, behind-the-scenes content, tutorials, and more.
• Ensure all videos align with the brand's identity and appeal to the intended audience.
• Utilize video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, or others) to create polished and professional videos.

Social Media Management

• Manage and monitor all social media accounts, ensuring consistent, timely, and engaging posts.
• Interact with followers, respond to comments, and manage online communities.
• Stay up-to-date with the latest social media trends, tools, and best practices.

Analytics and Reporting

• Track, analyze, and report on social media metrics (likes, shares, comments, traffic, etc.) to assess the effectiveness of campaigns.
• Use data insights to optimize content, improve engagement, and adjust strategies as needed.

Collaboration and Campaign Execution

• Collaborate with marketing, PR, and creative teams to develop content for special campaigns, promotions, and events.
• Execute cross-channel campaigns and ensure content is aligned across all platforms.

Video Content Promotion

• Develop strategies for promoting video content across social platforms to maximize reach and engagement.
• Ensure videos are optimized for each platform (aspect ratio, captions, tags, etc.).

Stay Current on Industry Trends

• Keep up with the latest developments in social media trends, tools, and platforms, implementing innovative ideas that can enhance brand presence.

Requirements:

• Proven experience as a Social Media Manager, Content Creator, or similar role.
• Strong portfolio showcasing previous content design, video production, and social media campaigns.
• Proficiency in graphic design tools (Adobe Photoshop, Illustrator, Canva, etc.) and video editing software (Adobe Premiere Pro, Final Cut Pro, etc.).
• Solid understanding of social media platforms, algorithms, and content trends.
• Experience with social media scheduling tools (Hootsuite, Buffer, etc.).
• Strong written and verbal communication skills.
• Creativity, attention to detail, and a passion for storytelling.
• Ability to work independently, manage multiple projects, and meet deadlines.