Social Media Manager

Responsibilities:

• Develop and implement social media strategies across Instagram, Facebook, TikTok, LinkedIn, and other relevant platforms.
• Create, edit, and publish engaging content including graphics, photos, videos, reels, captions, and stories.
• Develop monthly content calendars and ensure consistent posting.
• Manage the company’s social media pages and respond appropriately to comments and messages.
• Plan and execute digital marketing campaigns to increase brand visibility and generate leads.
• Conduct audience, competitor, and market research to identify content and marketing opportunities.
• Monitor social media trends and develop relevant content around trending topics.
• Track social media performance using insights and analytics and prepare regular reports.
• Support paid advertising campaigns, including Meta Ads and other digital advertising platforms.
• Collaborate with the sales and marketing teams to convert online engagement into business opportunities.
• Maintain a consistent brand voice and visual identity across all digital platforms.

Requirements:

• A minimum of B.Sc./HND in Marketing, Mass Communication, Digital Marketing, Media Studies, Business Administration, or a related field.
• A minimum of 1–3 years of experience in social media management, content creation, or digital marketing.
• Strong knowledge of social media platforms and digital marketing principles.
• Proven ability to create engaging social media content.
• Basic knowledge of social media advertising and campaign management.
• Ability to use social media analytics and insights to measure performance.
• Good understanding of current digital and social media trends.
• A portfolio of previous content or social media work is an added advantage.

Required Skills:

• Content Creation & Storytelling
• Social Media Management
• Digital Marketing
• Graphic Design
• Video Editing & Reels Creation
• Copywriting & Caption Writing
• Social Media Advertising
• Content Planning & Strategy
• Audience Engagement
• Social Media Analytics
• Trend Identification
• Basic SEO Knowledge
• Canva, CapCut or similar creative tools
• Strong communication and interpersonal skills
• Creativity and attention to detail
• Time management and ability to meet deadlines