Social Media Manager

• Manage and grow NairaPoint’s social media platforms (Instagram, Twitter/X, TikTok, Facebook, LinkedIn)
• Develop and execute content calendars aligned with brand and marketing goals
• Create engaging content, including posts, captions, short-form videos, and campaigns
• Monitor social media performance and optimize content using analytics and insights
• Plan and manage paid digital campaigns (Meta Ads, Google Ads) to drive traffic and conversions
• Engage with online communities, respond to messages, and manage customer interactions
• Track KPIs such as reach, engagement, click-through rates, and conversions
• Collaborate with design, product, and operations teams to support campaigns
• Stay updated on social media trends, platform updates, and digital marketing best practices
• Support website updates and basic SEO-related content where required

Requirements:

• Bachelor’s degree in Marketing, Mass Communication, PR, or related field
• 2–3 years of experience in Digital Marketing or Social Media Management
• Proven experience managing multiple social media platforms for brands
• Strong content creation and copywriting skills
• Experience running and optimizing paid ads
• Proficiency in tools such as Canva, CapCut, Meta Ads Manager, Google Ads, Buffer/Hootsuite
• Ability to analyze data and make performance-based decisions
• Strong communication, organization, and time-management skills
• Experience in Fintech, Finance, or Tech industry is an advantage