Social Media Manager

Responsibilities:

Strategy and Planning:

• Develop and implement a multi-platform social media strategy aligned with corporate business goals.
• Create an editorial calendar to ensure a consistent stream of high-quality content.
• Identify and monitor industry trends in the lubricants and chemical energy sectors to keep content relevant.

Content Creation and Management:

• Design and produce engaging multimedia content, including high-resolution photos of products, behind-the-scenes factory footage, and educational graphics about engine and hydraulic oils.
• Write compelling, technically accurate captions and posts that reflect the professional tone of the brand.
• Manage and optimise the company’s profiles on platforms such as LinkedIn, Facebook, Instagram, and Twitter.

Community Engagement:

• Monitor all social media channels and respond promptly to inquiries, comments, and messages from potential clients and partners.
• Foster a community of industry professionals, distributors, and end users through active engagement and professional networking.
• Manage the brand’s online reputation by addressing feedback neutrally and constructively.

Analytics and Reporting:

• Track and analyse key performance indicators (KPIs) such as engagement rates, follower growth, and website traffic.
• Prepare monthly reports summarising social media performance and suggesting data-driven improvements.
• Utilise analytics tools to refine audience targeting and content delivery.

Collaboration and Brand Alignment:

• Work closely with the sales and production teams to highlight new product launches and industrial milestones.
• Ensure all digital communications adhere to the company’s visual identity and professional standards.
• Coordinate with marketing teams to support promotional campaigns and trade show appearances.

Requirements:

• 2 years of experience
• Minimum of HND