Social Media Manager

Responsibilities:

Brand Strategy & Awareness:

• Develop and execute a comprehensive social media strategy aligned with product launch goals.
  
• Build strong brand positioning for new champagne and wine products in the Nigerian market.
  
• Create and maintain a consistent brand voice across all digital platforms.
  
• Plan and manage product launch campaigns, activations, and collaborations.

Content Creation & Management:

• Develop high-quality, engaging content tailored to Instagram, TikTok, Facebook, X (Twitter), and LinkedIn.
  
• Oversee professional photography, videography, and lifestyle content production.
  
• Create content calendars aligned with sales cycles, holidays, and industry trends.
  
• Manage influencer partnerships, brand ambassadors, and UGC campaigns.

Market Penetration & Growth:

• Drive targeted campaigns to increase brand awareness and market penetration.
  
• Identify and engage key wine communities, hospitality partners, and lifestyle audiences.
  
• Monitor competitor activity and adjust strategies accordingly.

E-Commerce & Online Sales:

• Collaborate with the sales and operations teams to drive online product sales.
  
• Manage social commerce integrations and digital storefronts.
  
• Optimize product visibility across e-commerce platforms.
  
• Implement paid ad strategies to increase traffic and conversions.
  
• Analyze customer journey and improve online purchasing experience.

Analytics & Performance:

• Track KPIs including engagement, reach, conversions, and ROI.
  
• Provide monthly performance reports with actionable insights.
  
• Optimize campaigns using data-driven decision-making.
• Community Management
• Engage with followers, respond to inquiries, and maintain strong online customer relationships.
  
• Manage customer feedback professionally, maintaining brand reputation.

Requirements:

• Proven work experience in a wine, champagne, or alcoholic beverage company.
  
• Minimum of 2–4 years of social media management experience.
  
• Demonstrated experience launching new products into competitive markets.
  
• Strong understanding of the Nigerian consumer market.
  
• Proven e-commerce experience (Shopify, WooCommerce, or other online sales platforms).
  
• Experience managing paid advertising campaigns (Meta Ads, Google Ads, TikTok Ads).
  
• Portfolio showcasing previous social media campaigns, content creation, and measurable results (Required).
  
• Strong copywriting and storytelling skills.
  
• Experience working with influencers and lifestyle brands.
  
• Excellent analytical and reporting skills.
  
• Ability to work independently and collaboratively in a hybrid environment

Preferred Qualifications:

• Background in Sales, branding, or marketing.
• Strong network within hospitality, nightlife, and premium retail sectors in Lagos.
• Knowledge of wine culture, tasting notes, and product positioning.

What We Offer:

• Competitive salary (commensurate with experience)
• Hybrid working structure
• Opportunity to lead the digital presence of a premium wine brand entering the Nigerian market
• Career growth within an expanding company