Social Media Manager
Job summary
The personnel build, maintain, and grow a brand's online presence across platforms like Instagram, TikTok, LinkedIn, and Facebook.
Job descriptions & requirements
Responsibilities:
- Strategic Planning: Develops long-term social media goals, content calendars, and campaign schedules aligned with business objectives.
- Content Creation: Produces or oversees the production of graphics, videos, photos, and written copy tailored to specific platform tones.
- Community Engagement: Responds to comments, direct messages, and customer service inquiries to build brand loyalty.
- Analytics and Reporting: Tracks performance metrics (like engagement rates, reach, and follower growth) and builds reports to show what is working.
- Paid Advertising: Manages social media ad budgets and runs targeted promotional campaigns.
- Trend Monitoring: Keeps up with fast-changing internet culture and platform algorithms to maximize content visibility.
Requirements:
- Minimum qualification of HND.
- 1 year of previous experience in a similar role.
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