Social Media Manager

Responsibilities

• Develop and implement comprehensive social media strategies aligned with the company’s branding, recruitment, and business goals. 
• Create, curate, and manage engaging content across platforms including LinkedIn, X (Twitter), Instagram, and TikTok.
• Plan and maintain a consistent content calendar covering recruitment campaigns, employer branding, HR insights, company updates, and audience engagement initiatives. 
• Monitor social media trends, industry conversations, and competitor activities to identify opportunities for increased visibility and engagement.
• Collaborate with the recruitment and business development teams to promote job openings, company events, and client-focused campaigns effectively.
• Manage online communities by responding to comments, messages, inquiries, and audience interactions in a timely and professional manner.
• Track, analyze, and report social media performance metrics, including engagement, reach, audience growth, and campaign effectiveness.
• Execute paid social media campaigns and promotions to increase brand awareness, lead generation, and candidate sourcing efforts.
• Support the development of visual and written content including graphics, short videos, captions, newsletters, articles, carousels and promotional materials.
• Ensure all social media communications maintain brand consistency, professionalism, and compliance with company policies and industry standards.
• Other responsibilities as assigned by management.

Requirements:

• Bachelor’s Degree in Marketing, Mass Communication, Public Relations, Business Administration, Human Resources, or a related field.
• Minimum of 2-4 years experience in social media management, digital marketing, or brand communications.
• Prior experience working within an HR consultancy, recruitment agency, corporate services, or professional services environment is an added advantage.
• Proven experience managing business social media accounts and executing successful engagement campaigns.

Core Skills and Functional Competencies:

• Specific skills, knowledge and competencies 
• Strong content creation and copywriting skills
• Excellent verbal and written communication abilities
• Creativity and strong storytelling capability 
• Social media strategy and campaign management
• Audience engagement and community management
• Strong organizational and time management skills
• Attention to detail and brand consistency
• Adaptability and awareness of digital trends
• Ability to create content tailored toward both candidate engagement and B2B audiences 
• Ability to work independently and collaboratively
• Proficiency in social media management tools such as Buffer, Meta Business Suite, etc.
• Knowledge of content creation and video editing tools such as Canva, Capcut, Inshot, etc.
• Ability to shoot, edit, and produce engaging short-form video content for social media  platforms.
• Understanding of basic videography principles including lighting, framing, audio quality, and content composition.
• Familiarity with content scheduling, social media analytics, and performance reporting tools.
• Knowledge of paid advertising across social media platforms.
• Understanding of employer branding, recruitment marketing, and audience engagement strategies.
• Basic knowledge of photography, graphic design, and visual storytelling techniques.
• Proficiency in Microsoft Office Suite and Google Workspace tools.
• Understanding of B2B marketing and digital communication strategies for promoting HR solutions and professional services. 
• Ability to stay updated with digital trends, platform algorithms, and emerging social media content formats.

General Conditions:

• Remuneration: NGN 200,000 -  N250,0000 Monthly