Social Media Manager

Responsibilities:

• Develop and execute comprehensive social media strategies aligned with the company's marketing goals.
• Manage and maintain the company's social media platforms, including Facebook, Instagram, LinkedIn, TikTok, X (Twitter), YouTube, and other relevant channels.
• Create and maintain a social media content calendar.
• Ensure brand consistency across all digital platforms.
• Create engaging content, including graphics, videos, reels, stories, property showcases, testimonials, promotional campaigns, and educational content.
• Coordinate property photography, videography, drone footage, and virtual tours for social media campaigns.
• Write compelling captions, headlines, and promotional copy.
• Promote new property listings, projects, events, and company achievements.
• Monitor and respond promptly to comments, messages, inquiries, and reviews.
• Build and maintain strong relationships with followers, clients, and prospective customers.
• Manage online reputation and customer engagement activities.
• Develop campaigns that generate qualified leads for the sales team.
• Collaborate with the sales and business development teams to support property marketing initiatives.
• Track inquiries and conversions generated through social media channels. 
• Plan, execute, and monitor paid social media advertising campaigns.
• Manage advertising budgets effectively to maximize return on investment.
• Conduct audience targeting, retargeting, and campaign optimization.
• Monitor social media performance using analytics tools.
• Prepare weekly and monthly performance reports.
• Analyze campaign effectiveness and recommend improvements.
• Track key metrics including reach, engagement, follower growth, leads generated, and conversion rates.
• Stay updated on social media trends, digital marketing innovations, and real estate industry developments.
• Monitor competitor activities and identify opportunities for improvement.
  

Requirements:

• Bachelor's Degree or HND in Marketing, Mass Communication, Public Relations, Business Administration, or a related field.
• Minimum of 2–3 years of experience managing social media platforms for a business or brand.
• Experience in real estate, construction, property management, or related industries is an added advantage.
• Proven track record of growing social media accounts and generating leads through digital marketing campaigns.
• Proficiency in social media management platforms.Knowledge of Meta Business Suite, Facebook Ads Manager, LinkedIn Campaign Manager, TikTok Ads, and Google Analytics.
• Understanding of SEO and digital marketing principles.
• Excellent written and verbal communication skills, strong creativity, and storytelling abilities.
• Ability to create engaging visual and written content.Strong organizational and project management skills.
• Analytical mindset with attention to detail.Ability to work independently and meet deadlines.Customer-focused with strong interpersonal skills.

Key Performance Indicators:

• Growth in followers and audience engagement.Number of qualified leads generated.
• Social media reach and impressions.
• Website traffic generated from social media platforms.
• Conversion rates from social media campaigns.
• Brand awareness and online visibility.
• Timely execution of content and marketing campaigns.