Social Media Manager

Requirements:

• Strategy & Content Planning: Develop and execute an end-to-end social media strategy aligned with overall business and marketing objectives. Maintain a high-quality, conversion-focused content calendar.
  
• Content Production Mastery: Oversee (and execute where necessary) the production of high-converting visual and written assets. Script and direct short-form video content (Reels/TikToks) that commands attention.
  
• Community Management & Growth: Foster an active, engaged community around the brand. Oversee incoming interactions, turn passive followers into brand advocates, and manage high-leverage PR opportunities in comment sections.
  
• Data Analysis & Reporting: Track, analyze, and report weekly/monthly performance metrics (ROI, conversion rates, engagement velocity, audience growth). Use data to ruthlessly optimize content pillars.
  
• Campaign Management: Plan and execute social media campaigns for product launches, events, and partnerships, collaborating seamlessly with cross-functional design and growth teams.

Requirements:

• 2-3 years of proven experience as a Social Media Manager, Digital Content Strategist, or similar role.
• Must provide a portfolio of past campaigns and managed accounts with measurable outcomes.
  Deep expertise in native platform analytics, social listening tools, and scheduling platforms.
  
• Strong proficiency in content design and video editing suites (Canva, CapCut)