Social Media Manager

Responsibilities:

• Develop and implement social media strategies for the company's clients and internal platforms.
• Manage and maintain social media accounts across platforms such as Instagram, Facebook, TikTok, LinkedIn, X, and YouTube.
• Create monthly and weekly content calendars based on client objectives and campaigns.
• Research trends, topics, hashtags, competitors, and emerging social media opportunities.
• Create engaging captions, posts, reels, stories, videos, graphics, and other digital content.
• Coordinate with graphic designers, video editors, photographers, and other members of the creative team.
• Edit short-form videos and social media content when required.
• Develop educational, informative, entertaining, and promotional content for clients.
• Schedule and publish content consistently across relevant platforms.
• Monitor comments, messages, mentions, and audience interactions.
• Respond to social media engagement professionally and in line with each client's brand voice.
• Track and analyse social media performance using relevant analytics tools.
• Prepare regular social media reports showing growth, reach, engagement, content performance, and other key metrics.
• Make data-driven recommendations to improve engagement and overall social media performance.
• Stay up to date with social media trends, platform updates, algorithms, and content formats.
• Work closely with clients to understand their brands, target audiences, products, services, and marketing objectives.
• Participate in client meetings and present content ideas and social media strategies when required.
• Ensure all published content is accurate, professional, brand-consistent, and approved where necessary.
• Manage multiple client accounts and meet content deadlines.
• Contribute creative ideas for campaigns, promotions, launches, and special events.
• Monitor competitors and identify opportunities for clients to stand out online.

Requirements:

• HND or equivalent qualification in any discipline
• Has advanced storytelling skills.
• Minimum of 3 years of proven experience in social media management, digital marketing, content creation, or a related role.
• Demonstrable experience managing social media accounts for brands or businesses.
• Strong understanding of Instagram, Facebook, TikTok, LinkedIn, YouTube, and other major social platforms.
• Excellent writing, copywriting, editing, and communication skills.
• Strong knowledge of social media content strategy and audience growth.
• Experience creating and editing short-form videos for social media.
• Basic to advanced knowledge of graphic design tools such as Canva, Adobe Photoshop, or similar software is an advantage.
• Familiarity with video editing software such as CapCut, Adobe Premiere Pro, or similar tools is an advantage.
• Knowledge of social media analytics and reporting tools.
• Strong understanding of social media trends and digital marketing principles.
• Excellent organisational and time-management skills.
• Ability to manage multiple accounts and deadlines simultaneously.
• Strong attention to detail and creativity.
• Ability to work independently while collaborating effectively with a creative team.

Remuneration: NGN 200,000 Monthly