Social Media Executive

Responsibilities:

• Planning & Campaign Execution: Contribute ideas to social media plans and execute approved monthly content calendars and platform-specific campaigns in line with brand and campaign objectives.
• Content Creation & Storytelling: Write clear, engaging copy and create high-quality multimedia content, including short-form videos, graphics, carousels and interactive stories tailored to each platform.
• Email Marketing & Newsletter Production: Draft, design, proofread, segment, schedule and distribute approved newsletters and email campaigns using the organisation’s chosen email marketing platform.
• Audience & Brand Growth: Identify and recommend practical opportunities to expand reach, attract relevant followers, strengthen brand awareness and encourage desired audience actions.
• Testing & Optimisation: Carry out approved tests across content formats, hooks, posting times and calls to action, and use the results to improve day-to-day content performance.
• Live Event Coverage: Capture, edit and publish high-quality real-time content during activations, events and launches while maintaining brand standards and fast turnaround times.
• Community Management: Monitor and respond promptly to comments, mentions and direct messages; nurture a positive community and escalate enquiries, complaints or opportunities appropriately.
• Paid Social Media: Set up, monitor and optimise basic paid campaigns across relevant platforms to support reach, traffic, lead generation and other agreed objectives.
• Analytics & Reporting: Track agreed metrics, monitor audience behaviour and platform data, and prepare concise routine reports with observations and practical recommendations.
• Trend & Platform Intelligence: Monitor trends, algorithm changes, cultural conversations, viral formats and emerging tools, adopting only those relevant to the brand and its audience.
• Team Collaboration: Coordinate with Marketing, Communications, Partnerships, Events and other teams to obtain content inputs, cover activities and deliver campaigns on time.
• Brand Stewardship: Maintain a consistent tone of voice, visual identity and quality standard across all social media touchpoints.

Requirements:

• Experience: 2 - 4 years of relevant experience managing brand social media accounts and executing digital campaigns.
• Strategic Growth Mindset: Ability to understand business or campaign objectives, translate approved briefs into practical content plans and suggest ideas that may improve results.
• Performance Orientation: Willingness to use insights, testing and optimisation to improve reach, engagement, audience quality or other agreed outcomes.
• Content & Copywriting: Strong storytelling, content-creation and professional copywriting skills, with the ability to adapt tone and format across platforms.
• Editing Tools: Proficiency in Canva and mobile video-editing tools such as CapCut, InShot or VN. Working knowledge of Adobe Premiere Pro or Final Cut Pro is preferred; motion-graphics experience with Adobe After Effects is an advantage.
• Analytics & Reporting: Good knowledge of native platform analytics, audience insights and performance measurement, with the ability to turn data into practical recommendations.
• Email Marketing Tools: Working knowledge of an email marketing platform and the ability to produce well-structured, mobile-friendly newsletters, manage basic audience segmentation and review campaign results.
• Paid Social Media: Working knowledge of basic paid social campaign setup, monitoring and optimisation.
• Proactivity, Organisation & Agility: Ability to anticipate content needs, follow up on required inputs, flag gaps early, take initiative within agreed responsibilities, manage multiple priorities and meet tight deadlines.
• Communication & Collaboration: Strong interpersonal skills and the ability to coordinate effectively with internal teams, vendors, talent and other stakeholders.
• Industry Advantage: Experience in entertainment, culture, lifestyle, hospitality or events is a huge advantage.
• Portfolio Requirement: A portfolio or active links to social media accounts previously managed is required.