Social Media & Digital Marketing Manager

Responsibilities:

• Develop and implement effective social media and digital marketing strategies aligned with the company's business objectives.
• Manage the company's social media platforms and maintain a consistent, professional brand presence.
• Create engaging content including graphics, videos, project showcases, industry insights, and promotional materials.
• Develop and manage content calendars across relevant digital platforms.
• Monitor social media trends and identify opportunities to improve engagement and brand visibility.
• Manage digital advertising campaigns and track their performance.
• Generate and nurture leads through various digital marketing channels.
• Monitor website and social media analytics and provide regular performance reports.
• Collaborate with the engineering and business development teams to create content that effectively communicates the company's technical expertise and projects.
• Ensure all digital content reflects the company's professional image and industry positioning.

Requirements:

• Bachelor's degree in Marketing, Mass Communication, Business Administration, or a related field.
• 3–4 years of proven experience in social media management and digital marketing.
• Strong understanding of social media platforms, digital marketing strategies, content creation, and online advertising.
• Experience managing professional/business social media accounts.
• Strong copywriting and communication skills.
• Proficiency in Canva, Adobe Creative Suite, or similar content creation tools is an advantage.
• Experience with Google Analytics, Meta Business Suite, Google Ads, or other digital marketing tools is an advantage.
• Creative mindset with strong attention to detail.
• Ability to develop content that communicates technical or industry-specific information in an engaging and easy-to-understand manner.
• Strong analytical and problem-solving skills.
• Ability to work independently and collaborate effectively with a team.