Social Media/ Content Creator

Responsibilities:

Content Strategy & Brand Storytelling:

• Develop and execute a content strategy aligned with business goals, including lead generation, brand authority, and trust building
• Translate real estate and short-let offerings into educational, aspirational, and conversion-focused content
• Maintain a consistent brand voice across all platforms

Content Creation & Execution (Core Focus):

• Create and publish high-quality content, including Instagram reels and TikTok videos, static posts and carousels.  stories and short-form videos with high-converting captions and hooks.
  
• Collaborate with the Founder, PA, and Sales team to capture on-site and behind-the-scenes content
  
• Repurpose long-form content into multiple short-form formats

Social Media Management & Growth:

• Manage and grow social media presence across Instagram, TikTok, Facebook
  
• Support WhatsApp content strategy in collaboration with the PA
  
• Schedule, post, monitor, and engage with comments, DMs, and inquiries professionally
  
• Track growth metrics and optimize content performance

Digital Marketing & Lead Generation:

• Drive inbound leads through organic content, campaigns, and paid ads where applicable
  
• Align content with current offers, promotions, and sales objectives
  
• Support campaign launches and assist with landing page or funnel copy as required

AI-Driven Content & Marketing:

• Leverage AI tools to generate content ideas and scripts
  
• Write and optimize captions, hooks, and CTAs
  
• Analyze content performance and trends
  
• Improve speed, volume, and quality of output
  
• Use tools such as AI writing assistants, AI video editing tools, and analytics platforms while maintaining brand voice and authenticity

Content Performance & Reporting:

• Track and report on reach and engagement
  
• Leads generated from social platforms
  
• Content contribution to conversions
  
• Recommend data-driven improvements and test new content formats and trends consistently

Key Performance Indicators (KPIs):

• Content consistency and daily execution
  
• Engagement and reach growth
  
• Lead generation from social platforms
  
• Support of sales conversion efforts
  
• Brand visibility and digital authority
  
• Efficiency and output using AI tools

Requirements:

• Proven experience as a Content Creator or Social Media Manager
  
• Strong understanding of digital marketing for real estate, hospitality, or service-based brands
  
• Excellent copywriting, storytelling, and short-form content skills
  
• Ability to shoot, edit, and publish high-quality video content
  
• Proficiency in AI tools for content creation, editing, and performance optimization
  
• Strong understanding of social media algorithms, trends, and audience behavior
  
• Data-aware mindset with the ability to track performance and optimize content strategy
  
• Creative, proactive, and consistent with strong execution discipline
  
• Experience in real estate, hospitality, or high-ticket sales environments
  
• Paid ads experience
  
• Basic graphic design and analytics knowledge