Responsibilities:

Social Media Strategy & Execution:

Develop and execute platform-specific social strategies across Instagram, TikTok, YouTube, Facebook, X, LinkedIn, and emerging platforms where relevant.
Translate broader brand and marketing objectives into actionable social content plans.
Own the social media calendar and ensure consistent, high-quality publishing.
Develop recurring content franchises and formats that audiences recognize and anticipate.
Stay ahead of social trends, platform changes, memes, creators, conversations and cultural moments.
Identify opportunities for the brand to participate authentically in relevant cultural conversations.

Content Development:

Develop concepts, briefs, scripts, captions, hooks and creative direction for social content.
Work closely with designers, videographers, photographers, creators and agencies to produce content.
Help lead social shoots from ideation through execution.
Ensure content maintains the brand's voice, visual identity and strategic positioning.
Adapt content appropriately for each platform rather than simply reposting the same asset everywhere.
Build a strong library of evergreen and real-time content.

Community Management:

Own the brand's day-to-day relationship with its social audience.
Monitor comments, DMs, mentions, and conversations across platforms.
Respond to customers and followers in a way that feels authentic to the brand.
Identify customer insights, complaints, questions, and opportunities emerging from social conversations.
Escalate customer service or reputational issues appropriately.
Build a genuine community around the brand rather than simply growing follower counts.

Creator & Influencer Management:

Identify emerging and established creators who align with the brand.
Build and maintain relationships with creators and social personalities.
Develop creator briefs and campaign requirements.
Coordinate creator content from briefing through delivery and reporting.
Evaluate creators based on audience quality, cultural relevance, engagement and performance—not simply follower count.
Help develop long-term creator partnerships and ambassador programs.

Social Performance & Analytics:

Own weekly and monthly social reporting.
Monitor KPIs including reach, engagement, video views, watch time, follower growth, saves, shares, sentiment, traffic and conversions.
Identify what content is working and, more importantly, why it is working.
Use insights to continuously improve the content strategy.
Test different formats, hooks, storytelling approaches, creators and posting strategies.
Connect social performance to broader brand and business outcomes.

Campaign & Product Support:

Partner with Brand, Marketing, Creative, PR, Sales and other functions to bring campaigns to life socially.
Develop social-first ideas for product launches, promotions, partnerships and cultural moments.
Ensure social is involved early in campaign development rather than being treated as a final distribution channel.
Support integrated campaigns with social strategies that create conversation and participation.

Social Listening & Cultural Intelligence:

Monitor conversations around the brand, category, competitors, and relevant cultural topics.
Identify emerging trends before they become mainstream.
Translate cultural and consumer observations into actionable content opportunities.
Regularly bring new ideas and perspectives to the broader marketing team.

Requirements:

Bachelor's degree in Marketing, Communications, Media, Advertising, Business, or related field preferred.
Minimum of 3 years of experience in social media, digital marketing, content marketing, brand marketing, creative strategy, or a related field.
Demonstrated experience building and executing social media strategies.
Strong understanding of Instagram, TikTok and YouTube; familiarity with other major platforms.
Experience working with creators/influencers.
Strong copywriting and storytelling skills.
Strong understanding of social analytics and performance measurement.
Experience working cross-functionally with creative teams.
Excellent communication, organization, and project management skills.

What Success Looks Like:

Establish a consistent and recognizable social voice for the brand.
Significantly improve content quality and publishing consistency.
Build repeatable content franchises that generate organic engagement.
Increase meaningful audience growth across priority platforms.
Develop a strong network of relevant creators and partners.
Improve engagement, video consumption and shareability.
Establish a clear social reporting and learning system.
Turn social listening into actionable consumer and brand insights.
Make social an important contributor to brand awareness, community and ultimately business growth.

The Person We're Looking For:

Culturally curious: You naturally understand what people are talking about, watching, sharing, and laughing about.
Creative: You can turn a business objective into an idea people actually care about.
Commercial: You understand that likes aren't the business. You know how social contributes to awareness, consideration, conversion, loyalty and growth.
Data-driven: You don't just say "this post performed well." You understand the numbers and can explain why.
Fast-moving: Social changes every day. You can make decisions without needing everything perfectly planned.
A strong communicator: You can write a great caption, brief a creator, present a strategy and communicate with executives.
A builder: You're excited about creating something from the ground up and establishing processes, formats and systems.
A self-starter: You don't need to be told what to post every morning. You're constantly bringing ideas.

Core KPIs:

Social Media Associate Manager

Moyosore Autos Ltd