Social Media and Digital Marketing Analyst

Responsibilities:

• Manage eZine Learning’s day-to-day social media and digital marketing activities.
• Plan, schedule, publish, and monitor content across Instagram, Facebook, LinkedIn, TikTok, YouTube, X, and other relevant platforms.
• Maintain the approved content and campaign calendars.
• Use Metricool to schedule content, monitor accounts, and analyse performance.
• Create and coordinate graphics, videos, advertisements, and promotional materials using Figma, HeyGen, Runway, and related tools.
• Monitor comments, messages, brand mentions, and audience sentiment.
• Support and execute search engine optimisation activities.
• Use Semrush, Google Search Console, and other SEO tools to monitor keywords, rankings, website performance, and competitors.
• Execute email campaigns, newsletters, automated sequences, and learner-engagement communications using Resend and other email-marketing tools.
• Manage approved SMS and WhatsApp marketing campaigns, including reminders, promotions, follow-ups, and engagement messages.
• Maintain audience lists, segmentation, consent records, opt-outs, and suppression requirements.
• Track campaign reach, engagement, website traffic, leads, registrations, conversions, and attributable revenue.
• Prepare weekly and monthly performance reports with clear findings and recommendations.
• Conduct campaign testing and make data-informed improvements.
• Collaborate with leadership, content, design, sales, partnerships, product, and technical teams.
• Ensure that all campaigns comply with eZine Learning’s brand, approval, privacy, and communication standards.

Requirements:

• Bachelor’s degree or equivalent experience in marketing, communications, business, data analytics, or a related field.
• Relevant experience in social media management, digital marketing, campaign analysis, or content performance.
• Working familiarity with Metricool, Semrush, HeyGen, Runway, Resend, and Figma.
• Familiarity with email-marketing, SMS-marketing, and WhatsApp-marketing platforms.
• Experience with Meta Business Suite, Google Analytics, Google Search Console, and social media analytics tools.
• Understanding of SEO, keyword research, audience segmentation, content optimisation, and conversion tracking.
• Ability to interpret data and translate findings into practical recommendations.
• Strong written communication, analytical, organisational, and time-management skills.
• Ability to manage multiple campaigns and deadlines within a remote working environment.
• A portfolio or examples of relevant campaigns, reports, content, or analytics work.

Preferred Experience:

• Experience with the WhatsApp Business Platform and SMS providers such as Twilio, Termii, Brevo, or equivalent platforms.
• Familiarity with Google Tag Manager, Meta Pixel, UTM tracking, CRM systems, and marketing automation.
• Experience within education, technology, subscription services, or an early-stage organisation.