Social media and Content strategist

Responsibilities:

Social Media Strategy and Management:

• Develop and implement social media strategies that support OCP’s brand visibility, audience growth, and business goals.
• Manage the company’s social media platforms, including Instagram, TikTok, Facebook, Pinterest, and other relevant platforms.
• Plan and maintain a content calendar for regular and timely content publication.
• Identify opportunities to attract new clients, increase engagement, and generate enquiries through social media.
• Monitor social media trends and recommend ideas that suit OCP’s luxury event brand.

Content Creation and Storytelling:

• Create high-quality photos, videos, reels, stories, and other digital content showcasing OCP’s events, designs, and services.
• Develop creative concepts and content ideas that reflect OCP’s premium brand identity.
• Write engaging captions, headlines, and other content that communicate the company’s services and attract the right audience.
• Capture behind-the-scenes moments, event preparations, installations, and completed event designs.
• Turn completed projects into attractive content that demonstrates OCP’s creativity, attention to detail, and quality of execution.

Event Coverage:

• Attend assigned events and capture important moments before, during, and after execution.
• Coordinate with the Project and Creative teams to understand event concepts and identify content opportunities.
• Ensure event footage and photographs are properly captured, organised, edited, and stored.
• Obtain the necessary approval before publishing client events, photographs, videos, or confidential information.

Content Editing and Publishing:

• Edit videos and photographs to meet OCP’s visual standards.
• Ensure all published content is polished, professional, consistent, and aligned with the company’s brand identity.
• Schedule and publish approved content according to the content calendar.
• Ensure captions, tags, hashtags, and other publication details are accurate.
• Maintain an organised digital library of approved photographs, videos, graphics, and other content assets.

• Monitor comments, direct messages, mentions, and relevant audience interactions.
• Respond to routine social media enquiries professionally and promptly.
• Direct serious client enquiries to the appropriate team member for follow-up.
• Monitor audience feedback and identify questions or concerns that require management attention.

Performance Tracking and Reporting:

• Track social media growth, reach, engagement, content performance, and enquiries generated.
• Prepare regular reports showing successful content, areas for improvement, and recommended actions.
• Use performance data to improve content quality and future social media strategies.
• Monitor competitors and relevant luxury event brands to identify useful ideas and market opportunities.

• Ensure all content reflects OCP’s brand identity: Creative. Premium. Polished. Fun. Distinctly OCP.
• Work with the Creative, Project, Client Service, and Management teams to gather information and plan content.
• Ensure all content is accurate, approved, and consistent with company standards.
• Protect client privacy and maintain confidentiality when handling event materials and company information.
• Carry out other related duties assigned by management.

Requirements:

• Minimum qualification of OND.
• 2 years of previous experience in a similar role.

Location: Victoria Island, Lagos