social media and content creator

Responsibilities:

• Develop and maintain the Founder’s content strategy, calendars and production schedules.
• Create content ideas based on the brand’s key pillars.
• Turn raw footage, ideas and briefs into engaging social media content.
• Create and edit high-quality Reels and short-form videos.
• Write strong hooks, scripts, captions and storytelling content.
• Design carousels, graphics and other visual assets.
• Create authentic content that reflects the Founder’s personality and business journey.
• Adapt content appropriately for each platform.
• Repurpose footage and ideas into multiple engaging pieces without repetition.
• Schedule and publish content accurately and on time.
• Research trends, audience conversations and content opportunities.
• Support campaigns, announcements, events and other important moments.
• Maintain an organised content library, production tracker and archive.

Content Expectations:

• Instagram: 4 posts/week – Reels, carousels, photos and written/graphic content.
• TikTok: At least 1 post/day based on agreed content pillars.
• LinkedIn: 1 thoughtful founder-led post/week.
• Stories: As required.
• Content volume may increase during campaigns, launches, events and other key periods.

Community Management & Reporting:

• Monitor comments, mentions and DMs during agreed working hours.
• Respond according to the approved brand voice and customer-service guidelines.
• Escalate sensitive, legal, reputational or customer-service matters to the Founder.
• Maintain confidentiality around personal footage, business plans, campaigns and unreleased products.
• Monitor reach, views, audience growth, watch time, retention, engagement, saves, shares, profile visits, and link clicks.
• Prepare a concise monthly report highlighting performance, learnings and recommended improvements.

Requirements:

• Proven experience creating and managing social media content.
• Strong short-form video editing skills beyond basic templates.
• Strong graphic design, typography and visual-layout skills.
• Excellent written English and creative writing ability.
• Strong understanding of hooks, storytelling, retention and CTAs.
• Experience with Instagram, TikTok, Facebook and LinkedIn.
• Proficiency in CapCut, Adobe Premiere Pro, Canva, Adobe Creative Suite or equivalent tools.
• Ability to communicate a personal brand authentically and consistently.
• Strong organisation, reliability, attention to detail and deadline management.
• Ability to work independently and respond well to feedback.
• Reliable internet and suitable equipment for remote work.
• Portfolio demonstrating video editing, graphic design and creative writing.

Success Measures

Success will be measured by:

• Consistent and timely content delivery.
• Quality and creativity of content.
• Growth in reach, views and audience.
• Watch time, retention and engagement.
• Saves, shares, meaningful comments, profile visits and link clicks.
• Performance across content pillars and formats.
• Ability to use analytics to improve future content.
• Consistency, responsiveness and organisation.