Responsibilities:

AI-Powered Content Creation:

Use AI tools to generate ideas, scripts, captions, marketing copy, images, videos, and other social media content.
Create engaging content promoting the company's properties, services, projects, and brand.
Use AI to transform existing content into reels, short videos, posts, carousels, captions, and other formats.
Develop AI-assisted content calendars and campaign concepts.
Ensure AI-generated content is accurate, relevant, professional, and consistent with the company's brand

Social Media Management:

Manage the company's social media platforms, including Instagram, Facebook, TikTok, LinkedIn, and other relevant platforms.
Schedule and publish content consistently.
Monitor comments, direct messages, mentions, and enquiries.
Respond to basic customer enquiries professionally and escalate qualified prospects to the appropriate sales representative.
Monitor social media trends and identify opportunities for the company to participate in relevant trends.

AI Automation & Workflow Development:

Identify repetitive marketing and social media tasks that can be automated using AI.
Build and maintain simple AI-powered workflows for content creation, lead management, customer responses, reporting, and follow-up.
Use AI tools to improve productivity and reduce manual processes.
Research and recommend new AI tools that can benefit the company's marketing operations.
Develop effective prompts and reusable AI workflows for the marketing team.

Real Estate Lead Generation:

Develop AI-assisted campaigns designed to attract prospective property buyers, investors, tenants, and other clients.
Use social media content to generate enquiries and qualified leads.
Assist in organizing and categorizing leads generated through social media.
Ensure leads are promptly transferred to the appropriate sales team.
Monitor the performance of campaigns and identify ways to improve lead quality and conversion.

AI-Assisted Customer Engagement:

Use approved AI tools to assist with responding to frequently asked questions and customer enquiries.
Develop response templates and AI-assisted communication workflows.
Ensure all customer-facing communication remains professional and accurate.
Escalate complex, sensitive, or high-value enquiries to the appropriate team member.

Content Performance & Analytics:

Monitor social media performance and engagement.
Track reach, impressions, views, engagement, followers, enquiries, leads, and conversions.
Use AI and analytics tools to identify content trends and audience preferences.
Prepare regular performance reports for management.
Recommend improvements based on performance data.

Research & Innovation:

Stay updated on emerging AI tools, social media features, content trends, and digital marketing technologies.
Test new AI applications that can improve content creation, marketing, customer engagement, and lead generation.
Continuously identify innovative ways to use AI to strengthen the company's digital presence.

Requirements:

Bachelor's degree/HND in Marketing, Mass Communication, Computer Science, Digital Marketing, Business Administration, or a related field.
1–3 years of experience in social media, digital marketing, content creation, AI tools, or a related role.
Strong practical knowledge of AI-powered tools and platforms.
Experience managing social media platforms.
Strong writing, communication, and creative skills.
Basic knowledge of graphic design and video editing.
Ability to learn and adapt to new AI technologies quickly.
Strong understanding of social media trends and digital marketing.

AI & Digital skills:

The candidate should have practical experience with some of the following:

Personal Attribute:

The successful candidate should be:

Important Requirements:

Candidates should submit a portfolio or practical evidence of previous work, including examples of:

Social Media AI Agent

Realty Pros IGL