SEO/AEO Content Writer

Responsibilities:

SEO & Website Content

• Develop and execute an SEO content strategy tailored to parents searching for math/reading programs, tutoring, enrichment, and after-school learning.
  
• Write blog posts optimized for parent intent (e.g., “how to improve math skills in 4th grade,” “summer learning loss tips”).
  
• Optimize current website pages (metadata, internal linking, keywords, readability).
  
• Coordinate with UI/UX and Developer to ensure landing pages are SEO-friendly.
  
• Conduct keyword research monthly to identify new opportunities and topics.

Brand Voice & Parent Communication

• Write all parent-facing content: nurture emails, referral emails, newsletters, and onboarding sequences.
  
• Maintain a consistent, warm, supportive tone tailored to U.S. parents.
  
• Ensure all content reflects Eye Level’s values around learning, confidence, and individualized instruction.

Campaign & Marketing Support

• Support marketing campaigns with SEO-optimized landing pages, email funnels, and blogs.
  
• Collaborate with the Ads Specialist to create aligned messaging and content for paid campaigns.
  
• Partner with the marketing head to produce messaging for grant partnerships and community outreach.
• Communicate clearly, empathetically, and confidently with families

Reporting & Analytics

• Track organic website traffic, keyword rankings, and blog content performance.
  
• Provide monthly performance reports and identify opportunities to improve.
  
• Recommend and test content strategies that increase organic inquiries and engagement.

Requirements:

• Minimum 2 years of experience
• Minimum of a BSc.