Senior Sales Manager
Job summary
The Senior Sales Manager is responsible for owning revenue performance, leading and managing the sales team, and building a repeatable, measurable sales system that consistently converts qualified leads into paying customers.
Job descriptions & requirements
Responsibilities:
Sales Strategy & Revenue Ownership:
- Own monthly and quarterly revenue targets.
- Translate company growth goals into clear sales targets and pipelines.
- Continuously improve sales processes to increase conversion rates and deal velocity.
Pipeline & Deal Management:
- Oversee the full sales funnel: lead qualification → demo → follow-up → close.
- Ensure accurate pipeline tracking and forecasting using approved CRM tools.
- Personally handle or support high-value or complex deals where required.
Cross-Functional Collaboration:
- Work closely with marketing to improve lead quality and conversion.
- Collaborate with Customer Success to ensure smooth handover and retention.
- Provide structured feedback to leadership on market trends and customer objections.
Reporting & Visibility:
- Submit accurate weekly and monthly sales performance reports.
- Track individual and team performance against agreed benchmarks.
- Use data to diagnose performance gaps and recommend corrective actions.
Requirements:
- 6+ years of progressive experience in sales, with at least 2–3 years in a sales leadership or management role.
- Proven experience leading and managing a sales team of at least 3–5 people.
- Demonstrated ability to consistently meet or exceed monthly and quarterly revenue targets, with clear ownership of team targets (not just individual quotas).
- Hands-on experience selling services, subscriptions, or recurring-revenue products (experience in edtech, SaaS, or digital services is a strong advantage).
- Strong competence in pipeline management, forecasting, and CRM usage, with the ability to clearly explain conversion rates and deal stages.
Optional:
- Background or Experience in Academics, Education, Teaching or a related field.
- Experience working in a remote or distributed team environment, with evidence of holding teams accountable through clear processes and data.
- Experience selling to diaspora markets (UK, USA, Canada) or similar international customer segments
Key Performance Indicators (KPIs):
This role will be evaluated primarily on:
- Revenue Target Achievement: % of monthly and quarterly targets met
- Team Performance Benchmark: % of sales team meeting minimum performance benchmarks
- Lead-to-Close Conversion Rate
- Retention Support: Quality of handover to Customer Success (reduced early churn)
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