Senior Marketing Manager

Responsibilities:

Brand and Portfolio Management:

• Develop category and brand plans, positioning, consumer propositions, messaging and annual activity calendars.
  
• Maintain consistent brand identity across packaging, advertising, digital channels and trade materials.
  
• Use consumer and market evidence to recommend product, packaging, pricing and portfolio opportunities.

Consumer Insight and Product Development:

• Conduct market and consumer research across priority Nigerian markets, including open markets and rural communities.
  
• Work with product development and technical teams on consumer briefs, concept testing, product acceptance research and packaging usability.
  
• Monitor competitor products, packaging formats, pricing, promotions and consumer responses.

Product Launches and Activations:

• Develop coordinated pre-launch plans and marketing calendars with clear milestones, budgets and performance measures.
  
• Coordinate packaging artwork, campaigns, sampling, demonstrations, launch events and consumer promotions.
  
• Work with Sales and Trade Marketing to align marketing activities with stock availability, distributor readiness and outlet visibility.
  
• Track launch readiness and ensure relevant technical, regulatory and management approvals are obtained.

Agency and Digital Marketing Management:

• Brief and manage creative, research, media, digital and activation agencies.
  
• Oversee brand websites, social content and digital campaigns in line with approved strategies.
  
• Coordinate consumer enquiries and escalate product quality complaints to the appropriate function.
  
• Evaluate campaign effectiveness and recommend evidence-based improvements to marketing expenditure.

Budget Management and Reporting:

• Prepare marketing budgets and monitor expenditure with Finance.
  
• Maintain campaign records, supplier approvals, execution evidence, and results.
  
• Provide weekly launch updates and monthly performance reports.
  
• Build and coordinate a marketing team as approved, making effective use of agencies and internal contributors.

Cross-Functional Collaboration:

• Work closely with Sales, Trade Marketing, Product Development, Regulatory, Manufacturing, Supply Chain and Finance.
  
• Ensure marketing plans reflect product readiness, distribution capacity, regulatory requirements, and commercial priorities.

Requirements:

• Bachelor's degree in Marketing, Business or a related discipline. Relevant postgraduate or professional qualifications are an advantage.
  
• Minimum of 8 years of relevant FMCG marketing experience, including at least three years managing brands, launches, agencies, or marketing teams. Candidates with different experience levels may be considered based on verified results.
  
• Strong Nigerian packaged food experience, preferably in seasonings, snacks, breakfast products or related consumer goods categories.
  
• Evidence of taking products from preparation to market and contributing to consumer trial, repeat purchase, and commercial growth.
  
• Practical knowledge of Nigerian general trade, regional consumer differences, affordable packaging formats and the relationship between consumer marketing and outlet availability.
  
• Hands-on experience in agency management, consumer research, packaging coordination, budget control, digital marketing and field activation.
  
• Ability to work effectively in a growing business with multiple product categories, lean resources and changing operational dependencies.
  
• Strong written communication, numerical judgement, coordination skills and professional integrity.

Performance Expectations: Performance will be assessed through delivery of approved launch milestones, consumer trial and brand awareness, activation effectiveness, budget adherence, agency performance, and contribution to commercial outcomes such as category sales, active outlets, and product availability.

Compensation: Competitive salary and benefits, commensurate with experience and within the approved compensation structure. Any performance-related bonus will be subject to company policy and agreed individual targets.

Location: Lagos, Nigeria, with regular travel to key markets and operational locations.

Employment Type: Full-time, permanent.