Senior Growth & Performance Marketer

Responsibilities:

• Develop and manage paid acquisition campaigns across Meta, Google and other relevant platforms.
• Build audience segments, retargeting campaigns and conversion-focused campaigns.
• Monitor the full marketing funnel from awareness through registration, trial, activation and paid conversion.
• Optimize landing pages, calls to action and conversion journeys in collaboration with the wider marketing team.
• Develop basic CRM, email and WhatsApp nurture campaigns for leads and trial users.
• Define AiBiz's target customer segments, priority industries and ideal customer profiles.
• Develop and maintain the brand positioning, value proposition, messaging framework and brand voice.
• Track campaign performance, customer acquisition cost, conversion rates, return on ad spend and other key metrics.
• Use data to identify which audiences, messages, content and channels generate the best commercial results.
• Create regular performance reports and make clear recommendations for improving marketing ROI.
• Work with the Product Marketing Lead to test positioning and messaging through measurable campaigns.

Requirements:

• 2–5 years of experience in performance marketing, growth marketing, digital acquisition or a related field.
• Hands-on experience with Meta Ads and Google Ads.
• Strong understanding of conversion funnels, lead generation and retargeting.
• Comfortable working with analytics tools, spreadsheets and marketing dashboards.
• Experience with CRM, email marketing or WhatsApp-based customer journeys is an advantage.
• Strong analytical and problem-solving skills.
• Commercial mindset and understanding of CAC, conversion rate, LTV, ROAS and related metrics.
• SaaS, technology or subscription-business experience is strongly preferred.

What Success Looks Like:

• AiBiz has a measurable and increasingly efficient customer acquisition funnel.
• Marketing spend can be linked to qualified leads, trials and customers.
• The team understands which audiences and messages convert best.
• Leads and trial users are systematically nurtured rather than lost.
• Growth decisions are based on data and customer behaviour, not vanity metrics.