Immediate Start
1 month ago
Skills Required
Proficiency in SEO Google Ads Meta Ads (Facebook & Instagram) LinkedIn Ads and email marketing. Familiarity with CRM and lead generation tools like HubSpot Zoho or Mailchimp. Knowledge of website analytics tools such as Google Analytics and social media analytics.Job Summary
As our Senior Digital Marketing Specialist, you’ll drive our company's online growth by crafting data-driven campaigns that boost brand awareness, engagement, and conversions. The ideal candidate we are looking for must be an innovative and results-driven Digital Marketing Specialist, responsible for developing and executing digital marketing strategies to enhance brand visibility, generate leads, and integrate digital business solutions with conversion in mind. This role requires expertise in online marketing, social media management, content creation, and performance analytics to drive customer engagement and revenue growth.
- Minimum Qualification : Degree
- Experience Level : Senior level
- Experience Length : 5 years
- Working Hours : Full Time
Job Description/Requirements
Responsibilities:
- Develop and implement digital marketing strategies to promote our Digital Business solutions and Tech Educational services and attract high-paying clients.
- Manage and optimise the company’s online presence, including website, social media platforms, and email marketing campaigns etc.
- Create and distribute engaging content, including blog posts, graphics, videos, and case studies, to showcase our Digital Business solutions and Tech Educational services.
- Execute social media advertising (Facebook, Instagram, LinkedIn, Twitter, TikTok and YouTube) to generate leads and increase brand awareness.
- Monitor and analyse digital marketing campaign performance using tools like Google Analytics, Facebook Insights, and SEO software.
- Collaborate with the sales and creative teams to align marketing efforts with business goals.
- Develop and manage online advertising campaigns (Google Ads, social media ads, and programmatic advertising) to drive traffic and conversions.
- Must be willing/able to train students in the same or a related field
- Stay updated on digital marketing trends, emerging technologies, and industry developments.
- Prepare reports on campaign effectiveness and suggest data-driven optimisations.
Requirements:
- Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field.
- 5 years+ of experience in digital marketing, preferably in Tech Education, or advertising.
- Proficiency in SEO, Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and email marketing.
- Strong understanding of how digital marketing can strengthen Page Innovations’ campaigns.
- Hands-on experience with content creation, social media management, and marketing automation tools.
- Knowledge of website analytics tools such as Google Analytics and social media analytics.
- Excellent writing, communication, and graphic design skills (basic knowledge of Canva or Adobe Creative Suite is a plus).
- Ability to manage multiple projects in a fast-paced environment and meet deadlines.
- Familiarity with CRM and lead generation tools like HubSpot, Zoho, or Mailchimp.
Work Mode: Remote or Hybrid
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