Senior Brand Strategist
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Job summary
We are seeking a highly strategic and insight-driven Senior Brand Strategist to lead the development of compelling brand and communication strategies across key client accounts. The ideal candidate will combine analytical thinking with creativity, transforming consumer insights and market intelligence into impactful campaign directions and long-term brand positioning.
Min Qualification:
Degree
Experience Level:
Mid level
Experience Length:
4 years
Language Requirement:
English
Working Hours:
Full Time - 8 to 5
Applicant Location:
Lagos, Nigeria
Job descriptions & requirements
Responsibilities:
- Lead the development of brand, campaign, and communication strategies for client accounts
- Translate client briefs into clear strategic frameworks and creative directions
- Conduct in-depth research, including consumer insights, cultural trends, market analysis, and competitor reviews
- Develop brand positioning, messaging architecture, and narrative frameworks
- Collaborate with Creative, Digital, Media, PR, and Client Service teams to ensure alignment
- Guide and review creative output to ensure consistency with strategic direction
- Support pitch processes with strong strategic thinking and storytelling
- Analyze campaign performance and provide insights to optimize future strategies
- Develop and maintain strategic tools, templates, and frameworks
- Stay ahead of industry trends and cultural shifts to elevate strategic output
Requirements:
- Bachelor’s degree in Marketing, Communications, or a related field
- 4–7 years’ experience in advertising, brand strategy, or communications planning
- Strong experience within an advertising agency environment
- Proven portfolio demonstrating strategic thinking across campaigns and brands
- Solid understanding of integrated marketing communications and digital ecosystems
- Ability to translate data and insights into clear, actionable strategies
- Excellent presentation, storytelling, and communication skills
Location: Lagos, Nigeria
Remuneration: NGN 500,000 - 800,000
About HR On Wheels
HR On Wheels, a recruitment company in Lagos Island, is currently hiring across Accounting, Auditing & Finance, Creative & Design, and Management & Business Development roles. Of its 26 open positions, 25 are based in Lagos and 1 is based in Rest of Nigeria. The vacancies range from entry-level and mid-level roles to a smaller number of senior-level opportunities, with most requiring 0-5 years of experience and a few suited to candidates with 5-10 years' experience.
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