Responsibilities:

Develop and execute brand strategies to increase brand equity, market share, and revenue growth.
Lead the planning and execution of integrated marketing campaigns, product launches, and promotional activities.
Drive consumer awareness, engagement, and brand visibility across all marketing channels.
Monitor market trends, consumer insights, and competitor activities to identify growth opportunities and inform strategic decisions.
Manage brand budgets and evaluate campaign performance to maximize return on marketing investment (ROI).
Develop creative briefs and manage relationships with advertising, media, digital, and activation agencies to ensure high-quality campaign execution.
Lead the development and execution of sponsorships, events, and experiential marketing initiatives that enhance brand equity.
Collaborate closely with Sales and Trade Marketing teams to ensure effective execution of brand initiatives across Modern Trade, General Trade, and On-Trade (HORECA) channels.
Track brand performance and prepare regular reports with actionable insights and recommendations for continuous improvement.
Mentor and support junior members of the brand team while contributing to the overall marketing strategy of the business.

Requirements:

Minimum of an HND in Marketing, Business Administration, or a related discipline.
MBA is an added advantage.
Minimum of 7 years' experience in Brand Management or Marketing within the FMCG industry.
Experience in Wines & Spirits or Beverage FMCG is highly preferred.
Proven track record of developing successful brand strategies and delivering commercial growth.

Key Performance Indicators (KPIs):