School Public Relations Consultant

Responsibilities:

• Develop and implement a comprehensive public relations strategy to promote the school’s image, goals and values.
• Establish and maintain strong relationships with key stakeholders including parents, students, staff, media outlets and community leaders.
• Draft and distribute press releases newsletters, another form of communication to ensure consistency messaging and timely update on school related news.
• Serve as the primary media contact for the school, handling inquiries, scheduling interviews, and proactively pitching stories to local media outlets.
• Monitor and respond to online platforms, including social media channels, to promote positive engagement and address concerns or issues promptly.
• Plan and coordinate events to enhance the school’s visibility in the community, such as open houses, fundraisers and community service initiatives
• Collaborate with school staff and administrators to develop and execute communication plans for major initiatives, such as new programs, policies or strategic plans.
• Advise school leaders on crisis management strategies and develop crisis communication plans to effectively handle potential issues.
• Monitor and analyze media coverage and public sentiment related to the schools’ providing reports and recommendations for improving as needed.
• Stay updated on the latest trends tools, and strategies in public relations to ensure the school’s communication efforts remain effective and relevant.

Requirements:

• A bachelor’s or master’s degree in public relations, communications, journalism, or a related field.
• Proven experience in public relations, preferable within an educational setting or similar organizations.
• Excellent written and verbal communication skills, with the ability to adept messaging for different audiences and platforms
• Strong relationship-building skills and the ability to collaborate with diverse stakeholders.
• Proficiency in utilizing various communication tools and platforms including social media management.
• Ability to work under pressure, handle multiple projects simultaneously, and effectively prioritize tasks.
• Knowledge of crisis communication and media relations best practices.
• Strong organizational and project management skills
• Creative thinking and problem-solving abilities 
• Familiarity with education sector and current educational trends is prefer.