Sales Representative

Responsibilities: 

• Identify, prospect, and onboard new outlets to expand distribution and visibility.
• Maintain strong relationships with existing accounts to ensure continuous product availability and reorder cycles.
• Assist with the execution of brand activations, in-store tastings, and promotional activities to drive trial and conversion.
• Drive monthly and quarterly sales targets across assigned on-trade and off-trade accounts.
• Ensure brand visibility through placement, point-of-sale materials, and promotional
• displays.
• Train outlet staff and bartenders on product knowledge, serving rituals, and brand storytelling.
• Track and report sales performance, route coverage, and market feedback every week
• Monitor competitor activities and market trends, providing actionable insights to management
• Maintain an updated database of customers and sales activities.
• Other responsibilities as assigned by management.

Requirements:

• Bachelor’s degree in Business, Marketing, or a related field.
• Minimum of two years of sales experience.
• Experience in the beverage, FMCG, or alcohol industry (spirits experience preferred)
• Excellent written and verbal communication skills.
• Excellent organisational and time management skills.
• Strong attention to detail and accuracy.
• Ability to prioritise tasks and manage multiple deadlines.
• Ability to work independently and as part of a team.
• Strong negotiation and interpersonal skills.
• Results-oriented and self-motivated.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• knowledge of the on-trade and off-trade landscape within the assigned territory.
• Passion for premium alcoholic beverages and brand storytelling.

Location: Lekki, Lagos

Work Mode: Hybrid

Work Hours: 9:00 AM-5:00 PM

Remuneration: NGN 250,000 - NGN 300,000 monthly