Sales & Marketing Executive

Responsibilities:

• Develop and execute sales strategies to achieve the garage's revenue and customer acquisition targets
• Identify and pursue new business opportunities within the automotive and related sectors
• Generate leads through direct sales, referrals, networking, digital channels, partnerships, and other appropriate channels
• Identify potential individual, corporate, fleet, insurance, government, and institutional customers
• Develop and maintain a strong sales pipeline and ensure consistent follow-up on prospects
• Develop relationships with corporate organizations, fleet operators, logistics companies, ride-hailing companies, dealerships, insurance companies, and other potential partners
• Develop and present corporate servicing and maintenance proposals
• Explore opportunities for recurring maintenance contracts
• Develop initiatives to attract new customers to Aydens Garage
• Maintain regular communication with existing customers
• Develop customer retention and loyalty initiatives
• Follow up with customers after servicing or repairs to assess satisfaction and encourage repeat patronage
• Maintain a database of existing and prospective customers
• Identify opportunities for cross-selling and upselling relevant automotive services
• Develop and implement marketing plans aligned with the garage's business objectives
• Promote Aydens Garage's services, expertise, facilities, and value proposition
• Develop campaigns around vehicle servicing, preventive maintenance, diagnostics, repairs, fleet management, and other relevant services
• Conduct market research to understand customer needs, preferences, and buying behaviour
• Identify and establish relationships with complementary businesses and service providers
• Explore partnerships with automobile dealerships, insurance companies, car rental companies, fleet operators, corporate organizations, and automotive suppliers
• Develop referral and partnership programmes that generate qualified customers
• Maintain strong relationships with strategic partners
• Track revenue generated through partnerships and referral channels.

Requirements:

• Minimum qualification of a BSC
• 4 years of previous experience in a similar role