Sales Manager

Responsibilities:

Digital Revenue Growth:

• Drive the achievement of the online sales revenue targets
• Develop and execute online sales strategies to increase revenue and customer acquisition.

Sales Funnel & Conversion Optimization:

• Design, manage, and optimize the customer journey from awareness to purchase, driving revenue through high-converting, targeted marketing funnels
• Funnel Strategy & Design: Develop end-to-end sales funnels (lead magnets, landing pages, email sequences)
• Lead Generation & Nurturing: Implement email marketing campaigns and automation to move leads through the funnel.

Performance Marketing & Ads:

• Drive measurable, ROI-focused results by planning and optimizing paid digital campaigns
• Campaign Management: Launch, manage, and optimize paid media campaigns across platforms like Google Ads, Facebook/Meta, TikTok, and LinkedIn
• Data Analysis & Reporting: Monitor key performance indicators (KPIs) such as Click-Through Rate (CTR), Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS)
• Budgeting: Allocate and manage marketing spend to maximize Return on Investment (ROI).

Online Visibility & SEO Management:

• Optimizing So Fresh websites to rank higher on search engines, boosting brand credibility, and driving organic traffic
• Strategy & Planning: Develop and implement comprehensive SEO content strategies, including keyword research, content mapping, and competitive analysis.

Third-Party Delivery Platform Management:

• Managing relationships with third-party vendors, including payment gateways, logistics partners, and e-commerce platforms
• Manage So Fresh accounts on 3rd party delivery platforms
• Manage product listings, descriptions, and pricing on 3rd party delivery platforms
• Drive sales, promotion, and marketing activities on 3rd party delivery platforms.

Customer Engagement, Sales & Retention:

• Maintain excellent relationships with customers and ensure their satisfaction
• Ensure exceptional online customer experiences to drive retention and loyalty.

Team & Process Management:

• Recruit and train the online sales team to ensure their effectiveness and continuous improvement
• Lead and manage the online sales department to exceed targets and provide exceptional customer service.

Analytics & Reporting:

• Provide regular reports on sales performance, traffic, and customer data
• Present sales reports to upper management and make recommendations for improvement
• Maintain up-to-date knowledge of industry trends and competitive landscape.

Requirements:

• BSc degree in Business Administration, Marketing, E-Commerce, IT, or a related field
• 3 - 5 years of experience in online sales management, e-commerce, or in a digital marketing role
• Experience in QSR online sales management is desirable
• Strong understanding of digital sales funnels, digital marketing strategies, and e-commerce platforms
• Ability to analyze and interpret sales data and make informed decisions
• Experience with performance marketing, including paid advertising and retargeting strategies
• Demonstrated ability to meet and exceed sales targets
• Strong financial acumen for managing e-commerce budgets and sales forecasts
• Excellent leadership and team management skills
• Excellent communication and interpersonal skills 
• Proficiency in Microsoft Excel, Word, and PowerPoint