Sales Manager

Responsibilities:

Sales Strategy & Business Development:

• Develop and implement sales strategies to achieve revenue and profitability targets.
• Identify and pursue new business opportunities, partnerships, and markets.
• Develop sales plans aligned with the company's business objectives.
• Monitor market trends, competitor activities, and customer needs.
• Expand the company's customer base and strengthen existing client relationships.

Team Leadership:

• Recruit, train, coach, and supervise sales representatives.
• Set individual and team sales targets.
• Conduct regular performance reviews and provide constructive feedback.
• Motivate the sales team to achieve and exceed sales goals.
• Organize regular sales meetings and product knowledge sessions.

Customer Relationship Management:

• Build and maintain strong relationships with key clients.
• Resolve customer complaints and escalated issues promptly.
• Ensure excellent customer service throughout the sales process.
• Negotiate contracts, pricing, and service agreements with clients.

Sales Performance & Reporting:

• Monitor daily, weekly, and monthly sales performance.
• Prepare sales forecasts and management reports.
• Track key performance indicators (KPIs) and recommend improvement strategies.
• Analyze sales data to identify trends and opportunities.

Budget & Revenue Management:

• Develop and manage the sales budget.
• Monitor sales expenses and ensure cost-effective operations.
• Maximize profitability while maintaining competitive pricing.

Collaboration:

• Work closely with the Marketing team to execute promotional campaigns.
• Collaborate with Operations, Procurement, Finance, and Customer Service to ensure seamless service delivery.
• Support product launches and market expansion initiatives.

Compliance:

• Ensure adherence to company sales policies and ethical standards.
• Maintain accurate sales records and customer information.
• Ensure compliance with contractual obligations and regulatory requirements.

Requirements:

• Bachelor's degree in Business Administration, Marketing, Sales, Economics, or a related field.
• A professional sales certification is an added advantage.
• Minimum of 4 years of progressive sales experience.
• At least 2–3 years in a supervisory or managerial sales role.
• Experience in business development and account management is preferred.

Key Performance Indicators (KPIs):

• Achievement of monthly, quarterly, and annual sales targets.
• Revenue growth.
• Gross profit margin.
• Customer acquisition rate.
• Customer retention rate.
• Sales conversion rate.
• Average deal value.
• Sales pipeline growth.
• Team productivity.
• Customer satisfaction.

Skills & Competencies:

• Strong leadership and people management skills.
• Excellent communication and presentation abilities.
• Negotiation and persuasion skills.
• Strategic planning and execution.
• Business development expertise.
• Customer relationship management.
• Sales forecasting and budgeting.
• Analytical and problem-solving skills.
• Time management and organizational skills.
• Proficiency in Microsoft Office Suite and CRM software (e.g., Salesforce, HubSpot, Zoho CRM).

Personal Attributes:

• Results-oriented and self-motivated.
• Strong commercial awareness.
• High level of integrity and professionalism.
• Resilient and able to work under pressure.
• Adaptable to changing market conditions.
• Excellent interpersonal and relationship-building skills.
• Strong decision-making and accountability.

Working Conditions:

• Full-time position.
• May require frequent travel to meet clients and attend business events.
• Occasional work outside regular business hours to meet business needs.

Career Progression:

A successful Sales Manager may advance to roles such as:

• Senior Sales Manager
• Regional Sales Manager
• National Sales Manager
• Head of Sales
• Business Development Director
• Commercial Director