Sales Manager

• Develop and implement effective sales strategies to achieve the company's revenue and growth objectives.
• Set sales targets and establish clear performance expectations for the sales team.
• Identify opportunities for increasing sales from existing and prospective customers.
• Develop strategies to improve customer acquisition, conversion, retention, and repeat business.
• Monitor sales performance and take corrective action where targets are not being achieved.
• Identify new markets, customer segments, and business opportunities.

• Lead, supervise, and motivate the sales team to achieve agreed targets.
• Assign sales responsibilities and targets to team members.
• Monitor individual and team performance.
• Conduct regular sales meetings and performance reviews.
• Provide coaching, guidance, and training to improve sales effectiveness.
• Establish accountability for sales activities, follow-ups, conversions, and results.
• Identify performance gaps and recommend appropriate corrective measures.

• Develop and maintain a strong pipeline of prospective customers.
• Identify and pursue new business opportunities.
• Build relationships with individuals, organizations, institutions, businesses, and other potential clients.
• Develop strategies for generating leads through various channels.
• Follow up on leads, enquiries, proposals, and quotations to improve conversion.
• Explore opportunities for corporate and institutional business.
• Develop and maintain strategic business relationships that can contribute to long-term growth.

• Ensure excellent customer service throughout the sales process.
• Maintain strong relationships with existing customers.
• Develop strategies to increase repeat purchases and customer loyalty.
• Monitor customer feedback and identify areas for improvement.
• Address significant customer concerns and escalate issues where necessary.
• Ensure that customer enquiries are responded to promptly and professionally.
• Maintain an effective customer database and sales pipeline.

• Develop and implement marketing strategies that support the company's sales objectives.
• Coordinate marketing campaigns and promotional activities.
• Identify appropriate marketing channels for reaching target customers.
• Work with internal and external marketing resources where required.
• Support digital marketing, social media, advertising, promotional campaigns, and other visibility initiatives.
• Monitor the effectiveness of marketing activities and their contribution to sales.
• Recommend new marketing opportunities based on market trends and customer behaviour.

• Establish systems for generating and tracking sales leads.
• Monitor leads from social media, referrals, walk-ins, advertising, networking, and other channels.
• Ensure timely follow-up of all qualified leads.
• Track the progress of prospects through the sales process.
• Analyse conversion rates and identify ways to improve sales performance.
• Ensure no viable sales opportunity is unnecessarily lost due to poor follow-up.

• Maintain an accurate and up-to-date sales pipeline.
• Monitor the status of prospective and existing customer opportunities.
• Prepare regular sales forecasts based on current opportunities and market conditions.
• Identify potential shortfalls in sales targets early and develop strategies to address them.
• Provide Management with accurate information on expected sales and revenue.

• Work with relevant departments to ensure quotations are prepared accurately and promptly.
• Review pricing and commercial proposals where necessary.
• Support negotiations with customers while protecting the company's profitability.
• Ensure approved pricing, discounts, and commercial terms are properly applied.
• Monitor market pricing and competitor activity to support competitive positioning.

• Monitor market trends, customer preferences, and industry developments.
• Research competitors and their offerings, pricing, positioning, and marketing strategies.
• Identify changes in customer behaviour and emerging market opportunities.
• Provide Management with insights and recommendations based on market intelligence.
• Recommend adjustments to sales and marketing strategies where necessary.

• Prepare regular sales performance reports for Management.
• Track sales against targets on a daily, weekly, and monthly basis.
• Analyse revenue, lead generation, conversion rates, customer acquisition, and other relevant sales metrics.
• Identify reasons for underperformance and recommend solutions.
• Provide Management with clear and actionable sales insights.

• Work closely with Management, Operations, Production, Finance, Purchasing, Stores, and other relevant departments.
• Ensure customer commitments are communicated effectively to the relevant teams.
• Coordinate with Operations and Production to ensure sales commitments can be delivered within agreed timelines.
• Work with Finance on customer payments, outstanding balances, and other relevant commercial matters.
• Ensure effective communication between Sales and other departments.

• Establish and maintain effective sales processes and procedures.
• Ensure proper documentation of leads, enquiries, quotations, orders, customer information, and sales activities.
• Implement systems for tracking sales activities and team performance.
• Ensure the sales team consistently follows approved sales procedures.
• Recommend improvements to sales processes to increase efficiency and conversion.

• Represent the company professionally when dealing with customers, prospects, partners, and other stakeholders.
• Ensure the sales team maintains a professional image and reflects the company's values.
• Protect and strengthen the company's reputation through excellent customer interactions.
• Participate in meetings, networking events, exhibitions, presentations, and other business development activities where required.

• Ensure all sales and marketing activities are conducted ethically and professionally.
• Ensure the team adheres to approved pricing, discount, credit, and sales policies.
• Protect confidential customer and company information.
• Prevent unauthorized commitments or representations to customers.
• Report significant risks, irregularities, or policy violations to Management.
• Take full accountability for agreed sales and marketing objectives.

• HND in Marketing, Business Administration, Sales, Management, or a related discipline.
• Relevant professional qualification in Marketing, Sales, or Business Development is an advantage.
• Minimum of 3–5 years' relevant experience in sales, marketing, business development, or a related managerial role.
• Demonstrable experience managing sales teams and achieving revenue targets.
• Experience developing and implementing sales and marketing strategies.
• Experience in customer acquisition, lead generation, negotiation, and business development.
• Experience working with corporate clients and/or B2B customers is an advantage.
• Strong understanding of digital marketing and social media as sales and marketing channels.

The ideal candidate should demonstrate:

• Strong sales and business-development ability.
• Excellent leadership and people-management skills.
• Strong negotiation and persuasion skills.
• Excellent communication and presentation skills.
• Strong customer relationship management skills.
• Commercial and strategic thinking.
• Strong analytical and problem-solving abilities.
• Target-driven and results-oriented approach.
• Ability to develop and execute sales strategies.
• Strong follow-up and conversion skills.
• Good knowledge of marketing principles and digital marketing.
• Strong networking and relationship-building ability.
• Excellent organizational and time-management skills.
• Ability to work under pressure and meet demanding targets.
• Proficiency in Microsoft Office and relevant CRM/sales management tools.

Performance will be measured based on:

• Revenue Achievement: Achievement of monthly and annual sales targets.
• Sales Growth: Growth in revenue compared with agreed targets and previous periods.
• Customer Acquisition: Number and quality of new customers acquired.
• Lead Conversion: Percentage of qualified leads converted into paying customers.
• Customer Retention: Repeat business and customer retention rates.
• Sales Pipeline: Quality, size, and accuracy of the sales pipeline.
• Sales Team Performance: Achievement of individual and team sales targets.
• Marketing Effectiveness: Measurable contribution of marketing activities to lead generation and sales.
• Business Development: Number and value of new business opportunities generated.
• Customer Satisfaction: Quality of customer relationships and feedback.
• Reporting: Accuracy and timeliness of sales and marketing reports.
• Profitability: Ability to drive sales while maintaining approved pricing and profitability standards.

The successful candidate should be:

• Highly driven and results-oriented.
• Confident and persuasive.
• A strong communicator and relationship builder.
• Proactive and commercially minded.
• Energetic and enthusiastic.
• Strategic but also willing to be hands-on.
• A strong leader and team motivator.
• Excellent at networking and developing business relationships.
• Resilient and able to handle rejection and pressure.
• Organized and disciplined with follow-up.
• Customer-focused.
• Analytical and solution-oriented.
• Accountable and self-motivated.
• Honest, trustworthy, and professional.
• Capable of taking ownership and delivering measurable results.