Sales Manager

Responsibilities:

• Identify, onboard, and nurture relationships with key wholesalers and distributors who can significantly drive product sales and coverage within assigned territories.
• Develop and execute open market sales strategies to increase product reach, optimize routes, and deliver sales volume and value targets.
• Implement effective route-to-market plans that ensure product accessibility, pricing consistency, and stock availability across key trade zones.
• Ensure effective product distribution and market coverage across assigned areas, maintaining adequate stock levels and ensuring product visibility.
• Build and sustain long-term relationships with wholesalers, sub-distributors, and open market leaders to foster loyalty and repeat business.
• Monitor competitor activities, market trends, and consumer preferences; provide actionable insights to improve sales strategies and trade execution.
• Drive product visibility through merchandising, signage, and other trade marketing initiatives that support brand awareness in the open market.
• Track daily and weekly performance metrics; prepare accurate reports and forecasts to inform sales planning and management decisions.
• Work closely with marketing, logistics, and finance teams to ensure alignment in distribution planning, promotional activities, and account management.
• Monitor sales performance of assigned wholesalers and retailers, ensuring compliance with agreed terms and driving consistent growth.
• Other responsibilities as assigned by management.

Requirements:

• Bachelor's degree in Business Administration, Sales, Marketing, or a related field.
• 3 years’ experience in sales, account management, or trade marketing.
• Experience in open market or distributor sales within the FMCG or beverage industry;
• Experience with premium spirits or alcoholic beverages is a plus.
• Strong negotiation, persuasion, and closing skills.
• Excellent verbal communication
• Excellent relationship-building and stakeholder management skills.
• Proven track record of exceeding sales targets and growing accounts.
• Strategic thinking and ability to identify growth opportunities.
• Ability to work independently and prioritize tasks.
• Strong presentation and product demonstration skills.
• In-depth understanding of open market sales and distribution systems.
• Knowledge of competitive market dynamics within the premium spirits sector.
• Familiarity with CRM tools and data reporting systems.
• Managing brand activations, events, and promotions.
• Knowledge of wholesaler and retailer trade dynamics
• Familiarity with route-to-market and territory management. 

Renumeration: NGN 500,000

Location: Victoria Island, Lagos.

Work Hours: 9: 00 am - 6: 00 pm; Monday - Friday