Sales Manager
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Job summary
The Sales Manager - ECommerce will lead and manage the sales team to achieve revenue and conversion targets. The role is responsible for ensuring that leads generated through digital marketing and other channels are effectively followed up, converted into orders, and managed through the sales process. The Sales Manager will monitor individual performance, improve sales processes, coach sales representatives, and provide accurate sales reports to management.
Min Qualification:
HND
Experience Level:
Mid level
Experience Length:
3 years
Language Requirement:
English
Work Type:
Full Time
Working Hours:
8 to 5
Applicant Location:
Nigeria
Job descriptions & requirements
Responsibilities:
- Lead, supervise, and motivate the sales team to meet daily, weekly, and monthly sales targets.
- Develop and implement sales strategies to increase revenue and customer conversion.
- Monitor leads generated from Facebook/Meta Ads, Google Ads, WhatsApp, website enquiries, referrals, and other channels.
- Ensure sales representatives follow up on leads promptly and consistently.
- Track key metrics such as conversion rate, revenue, average order value, follow-up rate, cancellations, and individual sales performance.
- Set individual and team KPIs and conduct regular performance reviews.
- Coach sales representatives on objection handling, closing techniques, customer communication, and follow-up.
- Identify reasons for lost sales and introduce strategies to improve conversion.
- Work closely with the Digital Marketing/Ad Buying team to assess lead quality and campaign performance.
- Collaborate with Customer Service, Logistics, Finance, and Operations to ensure smooth order fulfilment.
- Monitor cancelled, failed, pending, and returned orders and recommend measures to reduce revenue loss.
- Prepare daily, weekly, and monthly sales reports for management.
- Recruit, onboard, train, and evaluate sales team members where required.
- Maintain accurate customer and sales information using CRM systems, spreadsheets, or other sales-management tools.
- Conduct competitor and market analysis and recommend opportunities for business growth.
Requirements:
- Bachelor's degree/HND in Business Administration, Marketing, Sales, or a related discipline.
- Minimum of 3–5 years of relevant sales experience, preferably within e-commerce, retail, FMCG, telesales, or a high-volume sales environment.
- At least 1–2 years of experience leading or supervising a sales team.
- Demonstrable record of meeting or exceeding sales and revenue targets.
- Strong understanding of lead conversion and online/e-commerce sales funnels.
- Experience managing telephone, WhatsApp, social media, or CRM-generated leads.
- Good knowledge of sales reporting and performance analysis.
- Proficiency in Microsoft Excel/Google Sheets and CRM tools.
- Strong communication and people-management skills.
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