Sales Manager

Responsibilities:

Sales Strategy and Business Development:

• Develop and implement effective sales strategies to achieve the company's revenue and growth objectives.
• Identify new markets, business opportunities, and potential customers.
• Develop strategies to increase the company's market share and competitive advantage.
• Establish and maintain relationships with prospective clients, distributors, dealers, and business partners.
• Explore new sales channels and opportunities for business expansion.
• Prepare periodic sales forecasts, budgets, and business development plans

Sales Team Management and Supervision:

• Lead, supervise, motivate, and coordinate the activities of the sales team.
• Set individual and departmental sales targets and ensure their achievement.
• Monitor the performance and productivity of sales representatives.
• Provide regular coaching, training, and guidance to improve the team's sales capabilities.
• Conduct periodic performance reviews and recommend appropriate improvement measures.
• Ensure discipline, accountability, and professionalism among members of the sales team.

Customer Relationship Management:

1. Develop and maintain strong relationships with existing and prospective customers.
2. Ensure prompt and effective resolution of customer complaints and enquiries.
3. Identify customer needs and recommend appropriate products or services.
4. Implement strategies to improve customer satisfaction, retention, and loyalty.
5. Follow up on customer orders, enquiries, and outstanding business opportunities.
6. Ensure excellent customer service delivery across all sales channels.

Revenue Generation and Sales Performance:

• Drive revenue generation through effective sales activities and customer acquisition.
• Ensure the achievement of monthly, quarterly, and annual sales targets.
• Monitor sales performance against established targets and budgets.
• Identify reasons for poor sales performance and implement corrective measures.
• Develop initiatives to improve sales conversion rates and overall profitability.
• Monitor outstanding customer payments and collaborate with the Accounts Department to facilitate timely collections.

Market Research and Competitor Analysis:

• Monitor market trends, customer preferences, and industry developments.
• Conduct competitor analysis to identify market opportunities and potential threats.
• Provide management with relevant market intelligence and recommendations.
• Identify emerging customer demands and recommend suitable sales initiatives.
• Monitor competitors' pricing, promotional activities, and market positioning.

Sales Reporting and Administration:

• Prepare and submit accurate weekly, monthly, quarterly, and annual sales reports.
• Maintain proper records of sales activities, customer information, and business transactions.
• Provide regular updates to management on sales performance, challenges, and opportunities.
• Monitor sales budgets and ensure efficient utilisation of allocated resources.
• Ensure compliance with the company's sales policies, procedures, and reporting requirements.
• Collaborate with other departments to ensure smooth execution of sales activities.

Requirements:

• A minimum of a degree in marketing, business administration, sales management, economics, or any related discipline.
• Minimum of 5 years' relevant experience in sales, marketing, or business development.
• At least 2–3 years of proven experience in a sales supervisory or managerial position.
• Demonstrable experience in achieving and exceeding sales targets.
• Experience in developing sales strategies, managing sales teams, and growing customer accounts.
• Professional certification in sales, marketing, or business management will be an added advantage.

Required Skills and Competencies:

• Strong leadership and team management skills.
• Excellent communication, presentation, and negotiation skills.
• Strong business development and customer acquisition abilities.
• Excellent sales planning and strategic thinking.
• Strong analytical, problem-solving, and decision-making skills.
• Ability to work with targets and deliver results under pressure.
• Excellent interpersonal and relationship management skills.
• Good knowledge of Microsoft Office applications, particularly Excel and PowerPoint.
• Ability to prepare and interpret sales reports and performance data.
• Strong organisational, administrative, and time-management skills.
• High level of integrity, accountability, and professionalism.