Sales Lead

Responsibilities:

Field Sales & Customer Acquisition:

• Own the acquisition of new micro-retailer and FMCG distributor customers across Abuja
  
• Identify and map high-potential markets, trade clusters, and distribution channels
  
• Build direct relationships with market leaders, association heads, and key distributors
  
• Drive conversion from lead to first disbursement — and ensure early borrower satisfaction
  
• Personally close deals in the field when required, especially for high-value or complex customers
  
• Drive ongoing savings mobilisation from micro-retailers and informal traders — building consistent deposit habits, not one-off contributions. 

Team Leadership & Agent Management:

• Develop plans to hit daily, weekly, and monthly targets — tracking progress, identifying blockers early, and escalating issues at the right time.
  
• Conduct regular sales meetings across the sales team to review performance, share market feedback, and align on priorities.
  
• Build a team culture that values accuracy, speed, and integrity in the field.
• Pipeline & Reporting
• Maintain a clear, accurate pipeline of prospects at each stage of conversion
  
• Report weekly on acquisition numbers, conversion rates, agent performance, and market feedback
  
• Flag early signals of repayment risk or borrower dissatisfaction to the ops team
  
• Provide ground-level market intelligence to leadership — competitor activity, pricing feedback, demand signals

Process & Compliance:

• Ensure all customers onboarding follows Hadi’s verification and documentation requirements.
  
• Work closely with the ops team to ensure field-collected data is accurate and complete.
  
• Maintain zero tolerance for falsified borrower information or agent misconduct.
  
• Support the ops team with repayment follow-ups where field presence is required.

Requirements:

• Minimum 3 years of field sales experience
•  Experience with fintech/FMCG and a proven ability to scale sales in informal markets.
• Bachelor’s degree in any field — what matters far more is what you’ve done
• Mandatory background in fintech agent networks, FMCG distribution, microfinance, or last-mile financial services
  
• Demonstrated experience managing and leading on-ground sales teams
  
• Proven track record of hitting acquisition or distribution targets in informal markets
  
• Experience working directly with micro-retailers, market traders, or informal business owners is a strong advantage
• Deep understanding of informal trade and market-based customer acquisition
• Strong agent and team management — can develop plans to meet targets, track performance, and hold people accountable
• Commercially sharp — understands unit economics, conversion rates, and what drives portfolio quality
• Clear communicator — can brief agents simply and report to leadership accurately
• High personal drive — competitive, self-motivated, and comfortable with pressure
• Integrity — trusted to manage agents and borrower relationships without cutting corners
• Must be based in Abuja

What We Offer:

• Remuneration:: NGN 500,000
• Performance-based bonuses tied to results
  
• Opportunity to lead and scale field operations
  
• Direct impact on business growth