Sales Executive (Open Market)

Responsibilities:

• Identify, onboard, and nurture relationships with key wholesalers and distributors who can significantly drive product sales and coverage within assigned territories.
• Develop and execute open market sales strategies to increase product reach, optimize routes, and deliver sales volume and value targets.
• Implement effective route-to-market plans that ensure product accessibility, pricing consistency, and stock availability across key trade zones.
• Ensure effective product distribution and market coverage across assigned areas, maintaining adequate stock levels and ensuring product visibility.
• Build and sustain long-term relationships with wholesalers, sub-distributors, and open market leaders to foster loyalty and repeat business.
• Monitor competitor activities, market trends, and consumer preferences; provide actionable insights to improve sales strategies and trade execution.
• Drive product visibility through merchandising, signage, and other trade marketing initiatives that support brand awareness in the open market.
• Track daily and weekly performance metrics; prepare accurate reports and forecasts to inform sales planning and management decisions.
• Work closely with marketing, logistics, and finance teams to ensure alignment in distribution planning, promotional activities, and account management.
• Monitor sales performance of assigned wholesalers and retailers, ensuring compliance with agreed terms and driving consistent growth.
• Other responsibilities as assigned by management.

Requirements:

• Minimum BSc
• 3 years of previous experience in similar role