Sales Executive

Responsibilities:

Business Development and Sales:

• Identify and pursue new business opportunities to grow the company's customer base.
• Prospect for potential clients through cold calling, networking, referrals, emails, and field visits.
• Promote the company's logistics services to individuals, SMEs, corporate organizations, importers, exporters, and manufacturers.
• Prepare sales proposals, quotations, and service presentations for prospective clients.
• Negotiate pricing, service terms, and contracts in line with company policies.
• Achieve assigned sales targets and revenue objectives.

Client Relationship Management:

• Build and maintain strong relationships with existing and prospective customers.
• Follow up on leads, quotations, and pending business opportunities.
• Understand customers' logistics needs and recommend suitable service solutions.
• Address customer enquiries and coordinate with the operations team to resolve service-related issues.
• Maintain regular communication with clients to encourage repeat business and customer retention.

Market Research and Competitor Analysis:

• Research market trends, customer needs, and competitors' services and pricing.
• Identify new markets, industries, and customer segments for business expansion.
• Provide feedback on market opportunities and customer expectations.

Sales Reporting and Administration:

• Maintain accurate records of leads, customer interactions, quotations, and sales activities.
• Prepare daily, weekly, and monthly sales reports.
• Update the company's CRM or sales tracking system.
• Monitor sales performance against assigned targets.
• Follow up on customer payments and outstanding invoices in collaboration with the finance team.

Internal Coordination:

• Work closely with the operations, customer service, finance, and dispatch teams to ensure effective service delivery.
• Confirm service availability, pricing, and delivery timelines before making commitments to clients.
• Ensure customers receive timely updates on shipments and logistics arrangements.

Requirements:

• Bachelor's degree or HND in Business Administration, Marketing, Sales, Logistics, Supply Chain Management, or a related field.
• At least 1–3 years of experience in sales, preferably in logistics, freight forwarding, courier services, or supply chain management.
• Strong communication, negotiation, presentation, and interpersonal skills.
• Demonstrated ability to generate leads and convert prospects into paying customers.
• Good knowledge of logistics services and the local business market.
• Proficiency in Microsoft Office and CRM tools.
• Ability to work independently, meet deadlines, and achieve sales targets.
• A valid driver's licence and willingness to travel for client visits may be required.

Key Performance Indicators (KPIs)

• Achievement of monthly and quarterly sales targets.
• Number of new customers acquired.
• Value of revenue generated.
• Lead-to-customer conversion rate.
• Number of client visits and sales meetings conducted.
• Customer retention and repeat business rate.
• Timeliness and accuracy of sales reports.
• Collection of outstanding customer payments in collaboration with finance.