Sales Executive

Responsibilities:

• Drive sales performance by achieving volume, value, and distribution targets across both on-trade and off-trade channels.
• Identify, open, and grow new accounts with bars, restaurants, hotels, retailers, and wholesalers to expand the premium spirits portfolio.
• Build and maintain long-term relationships with trade partners, key decision-makers, and stakeholders to foster loyalty and business growth.
• Secure strategic listings, visibility opportunities, and menu placements to maximize brand presence and availability.
• Execute impactful trade activations, events, and promotions that directly drive product visibility and sales performance.
• Conduct regular product training sessions, tastings, and brand education workshops to support trade partners and sales teams.
• Stay updated on industry trends, competitor activities, and market dynamics to refine sales strategies and maintain a competitive edge.
• Work closely with marketing teams to synchronize sales efforts with brand campaigns, ensuring seamless execution across all touchpoints.
• Track, analyze, and prepare detailed sales reports, providing insights and recommendations to optimize strategies and drive better performance.
• Manage trade budgets effectively, ensuring efficient use of resources to maximize ROI while delivering high-quality activations.
• Other responsibilities as assigned by management.

Requirements:

• Bachelor's degree in Business, Sales, Marketing, or a related field. 
• 3 years’ experience in sales, account management, or trade marketing.
• Experience working with premium spirits, beverages, or FMCG is essential.
• Strong negotiation and influencing abilities.
• Excellent relationship-building and stakeholder management skills.
• Proven track record of exceeding sales targets and growing accounts.
• Entrepreneurial mindset with a focus on results.
• Ability to work independently and prioritize tasks.
• Strong presentation and product demonstration skills.
• Solid understanding of on-trade and off-trade distribution channels.
• Knowledge about alcoholic beverages is compulsory.
• Knowledge of competitive market dynamics within the premium spirits sector.
• Familiarity with CRM tools and data reporting systems.
• Managing brand activations, events, and promotions is a plus.

Remuneration: NGN 400,000

Location: Victoria Island, Lagos.

Work Hours: 9:00 am - 6:00 pm; Monday - Friday