Sales & Digital Marketing Specialist

Sales & Digital Marketing Specialist – SounDisruptr

Location: Remote/Hybrid (Lagos/Abuja preferred)

Starting Salary: ₦100,000 + commission (to be discussed).

Type: Full-Time

About SounDisruptr

SounDisruptr is Africa’s leading music marketing agency and education platform, helping independent artists grow, monetise, and build global careers. Through strategic campaigns, hands-on execution, and high-impact education under SounDisruptr University, we support thousands of artists across Nigeria, Africa, and the diaspora.

Role Summary

Sound Disruptor is hiring a highly driven Sales & Digital Marketer to generate revenue across our music, creator, and entertainment marketing services.

This role goes beyond replying to messages. The successful candidate will actively drive sales by managing inbound leads from ads and social media, executing follow-ups, and initiating outbound and cold outreach where necessary. The role requires a solid understanding of digital marketing so the candidate can confidently explain services, qualify prospects, handle objections, and close deals.

This is a revenue ownership role, not a customer support or community role. Performance is measured primarily by sales closed and revenue generated.

Core Responsibilities

Sales & Revenue Generation

Convert inbound leads from Instagram, WhatsApp, website forms, and ad campaigns into paying clients.

Actively pursue sales through outbound methods, including cold DMs, WhatsApp outreach, referrals, and direct engagement with artists, creators, managers, and entertainment businesses.

Qualify prospects based on budget, goals, seriousness, and readiness to proceed.

Clearly explain Sound Disruptor’s service and recommend the most suitable option.

Push prospects toward clear decisions and payment without being unprofessional or misleading.

Independently close Tier 1 and Tier 2 service deals.

Identify and escalate only qualified Tier 3 prospects to senior management.

Lead Management & Follow-Up

Manage a high volume of conversations across multiple platforms without losing quality.

Maintain consistent daily follow-ups with prospects until a clear outcome is reached.

Track leads through all stages: new, qualified, proposal sent, follow-up, closed, or lost.

Re-engage cold or inactive prospects using approved follow-up frameworks.

Ensure no serious lead is ignored, forgotten, or poorly handled.

Digital Marketing & Service Knowledge (Critical)

Possess a working understanding of:

Music and creator marketing

Social media marketing (Instagram, TikTok, YouTube)

Paid advertising basics (Meta ads)

PR, press releases, blogs, and online visibility campaigns

Accurately explain:

How campaigns are executed

What results are realistic

Why are services priced the way they are

Set clear expectations to avoid misunderstandings, disputes, or refunds.

Reporting & Performance Tracking

Submit daily and weekly reports covering:

Leads contacted and handled

Qualified prospects

Deals closed

Revenue generated

Share insights on objections, common concerns, and market feedback to improve offers and sales scripts.

Key Skills & Requirements

Mandatory Skills

Strong written communication skills with a professional, persuasive tone.

Proven ability to sell through chat, messaging apps, and online conversations.

Solid understanding of digital marketing fundamentals.

Ability to explain marketing services clearly to non-technical clients.

Strong follow-up discipline and pipeline management skills.

Comfortable discussing pricing, negotiating, and asking for payment.

Ability to perform under pressure and manage high conversation volume.

Preferred Experience

Experience in:

Digital marketing agencies

Music, entertainment, or creator marketing

Online sales, lead generation, or client acquisition

Familiarity with:

WhatsApp Business

Instagram business tools

CRM tools or Google Sheets for sales tracking

Personal Traits (Non-Negotiable)

Strong sales mindset and results orientation.

Emotionally resilient and not discouraged by rejection.

Proactive and self-driven, not dependent on constant supervision.

Honest communicator who avoids overpromising.

Highly organised and detail-oriented.

Performance Expectations (KPIs)

Fast response time to new leads.

Daily outbound and follow-up activity.

Consistent deal flow and conversion improvement.

Contribution to weekly and monthly revenue targets.

Compensation Structure

N100k plus commission (to be discussed).

High earning potential for strong performers.

Performance bonuses are tied directly to revenue milestones.

Who This Role Is NOT For

People who only want to reply to messages without selling.

People are uncomfortable with targets, quotas, or accountability.

People without practical digital marketing knowledge.

People who avoid outbound outreach or sales pressure.

Final Note

This is a sales leadership role at the execution level. The Sales & Digital Marketing Executive is expected to think like a revenue owner, not a support staff. Every conversation is treated as a potential business opportunity, and every opportunity is pursued professionally and aggressively.

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