Retail Growth & Distribution Manager

Responsibilities:

Sales & LPO Growth:

• Drive aggressive sales strategies to meet monthly LPO targets.
• Build and close retail and wholesale deals.
• Develop strong and consistent offtake channels.

Market Expansion:

• Identify and onboard distributors, retailers, and bulk buyers.
• Expand market reach and product penetration.
• Build and maintain relationships with key partners.

Team Leadership & Collaboration:

• Work closely with the Retail Officer to improve sales output.
• Set weekly targets and monitor execution.
• Convert activities into measurable revenue results.

Market Intelligence:

• Monitor competitor pricing, activities, and demand trends.
• Provide growth recommendations to management.
• Identify new market opportunities.

Reporting & Accountability:

• Submit weekly sales and performance reports.
• Provide actionable updates on progress.

Requirements:

• Minimum of 3 years of experience in FMCG sales, retail, distribution, or market development.
• Proven track record in target-driven sales roles.
• Strong negotiation and closing skills.
• Good understanding of retail and wholesale channels.
• Ability to work independently and in the field.
• Strong reporting and analytical skills.
• High level of accountability and result orientation.

Performance Indicators:

Primary Targets:

• Month 1: Minimum 100 bags.
• Month 2: Minimum 150 bags.
• Month 3: Minimum 200–250 bags.
• Month 4 onward: Sustain 150+ bags monthly.
• Long-term Goal: Scale toward 1,000 bags monthly.

Secondary Targets:

• 5–10 new distributors/retail outlets monthly.
• 2–5 bulk wholesale deals monthly.
• Minimum 30% sales conversion rate.
• Weekly market intelligence reports.

Benefits:

• Competitive base salary.
• Attractive performance-based incentives tied to LPO volume.
• Career growth opportunities.