Product Marketing Manager
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Job summary
Product Marketing Manager needed to own, launch and promote a mobile logistics to users and general public.
Min Qualification:
Degree
Experience Level:
Entry level
Experience Length:
2 years
Language Requirement:
English
Working Hours:
Full Time - 8 to 5
Applicant Location:
Nigeria
Job descriptions & requirements
Responsibilities:
- Marketplace Optimization: Balance demand-generation campaigns with supply acquisition across consumers, drivers, and merchant partners.
- Go-to-Market Strategy: Lead product launches for features like real-time tracking, batch-delivery routing, subscription services, and merchant dashboards.
- Three-Sided Messaging: Tailor distinct value propositions for each audience (e.g., speed for consumers, revenue for merchants, flexible earnings for couriers).
- Growth Marketing: Partner with product teams to design in-app onboarding flows, conversion loops, and push notification campaigns.
- Local Market Insights: Analyze regional delivery trends, driver churn rates, and local competitor pricing strategies
Requirements:
- Minimum qualification of a BSc
- 2 years of previous experience in a similar role
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