Product Marketing Manager

Peekup is building a digital marketplace that lets residents in Enugu order anything from local vendors across the city and have it delivered on demand.

We’re starting with a strong student market and expanding into city wide commerce infrastructure.

The Role

We’re looking for a Product Marketing Manager to own our launch and go to market strategy from day one.

This is not a content or social media role.

You will be responsible for driving real user growth, vendor activation, and repeat usage from zero to scale.

Peekup will be launching fiest in Enugu and then expanding to other regions, an ideal candidate would be on site in Enugu or have the ability to work remotely from anywhere in Nigeria and are able to travel to Enugu if the need be.

What You’ll Do

• Own Peekup’s launch strategy in Enugu, starting with campus first distribution

• Design and execute GTM campaigns that drive actual orders, not just impressions

• Build and run campus ambassador and referral programs

• Work closely with ops to ensure supply and demand grow together

• Define and iterate on positioning, messaging, and onboarding flows

• Identify and execute high leverage growth channels (offline + online)

• Track key metrics: CAC, activation rate, repeat usage, retention

• Run experiments weekly and double down on what works

What We’re Looking For

• Experience launching or growing a consumer product, marketplace, or delivery app

• Strong understanding of growth loops, distribution, and early stage GTM

• Experience targeting students or young consumers is a strong plus

• Ability to execute both strategically and hands on

• Comfortable working in a fast moving, ambiguous environment

• Based in Nigeria or deeply familiar with the market

What Success Looks Like

• Strong launch within first 30–60 days

• High density usage within initial campus zones

• Clear repeat behavior from users (not one time orders)

• Vendor demand increasing as a result of customer growth

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