M
Product Marketing Associate
New
Experience Level:
Mid level
Experience Length:
3 years
Job descriptions & requirements
Job Title: Product & Brand Marketing Associate
Location: Oregun, Ikeja, Lagos
Employment Type: Full-Time
Compensation: ₦500,000 – ₦700,000 net monthly
Role Summary
Owns product positioning, brand narrative, and campaign execution to drive demand, product adoption, and revenue growth. Translates products into clear market offerings and ensures consistency across all brand and commercial touchpoints.
Key Responsibilities
- Define product positioning, target audience, and use cases across product lines
- Develop product narratives, briefs, and go-to-market strategies
- Plan and execute campaigns across content, paid media, and partnerships
- Maintain brand consistency across all marketing and communication outputs
- Develop sales enablement materials (product decks, pricing logic, sales narratives)
- Collaborate with sales teams to improve product clarity and conversion rates
- Track product and campaign performance; refine positioning based on insights
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related discipline
- 3–5 years’ experience in product marketing, brand management, or commercial marketing
- Strong ability to translate products into compelling market narratives
- Experience executing integrated marketing campaigns
- Strong commercial thinking and performance tracking capability
Key Performance Indicators (KPIs)
- Revenue per product line
- Campaign-driven revenue
- Product adoption rate
- Marketing-to-sales conversion rate
- Brand consistency and positioning strength
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