Product Marketing Analyst

Responsibilities:

Brand Equity and SEO Enhancement

• Conduct research to identify opportunities for securing high-impact brand features in reputable publications or platforms.
• Draft and pitch feature stories, press releases, and thought leadership articles to media outlets and industry blogs.
• Monitor competitor features to identify gaps and propose unique angles for brand positioning.
• Collaborate with the marketing team to execute SEO strategies, including keyword research, backlink acquisition, and on-page
• optimisation, achieving 100% improvement in brand SEO.
• Regularly audit existing content to ensure SEO alignment and suggest updates to improve rankings and engagement.
• Track and report SEO performance metrics using tools like Google Analytics, SEMrush, or Ahrefs.
• Event Coordination and Execution
• Plan, organise, and execute high-impact events, either independently or in partnership, to generate warm leads for growth efforts
• Identify potential partnerships for co-branded events, webinars, or industry conferences to maximise reach and lead generation.
• Develop event marketing materials such as invitations, banners, presentations, and event agendas.
• Coordinate event logistics, including vendor management, venue booking, or webinar setup.
• Manage post-event follow-ups, including thank-you emails, lead tracking, and data collection for growth teams.
• Analyse event outcomes and provide detailed reports on attendance, engagement, and leads generated.

Engagement Growth and Brand Advocacy:

• Implement and manage strategies to achieve new, unique engagements daily across digital and social assets.
• Engage with online communities, forums, and social media groups to promote brand advocacy and create meaningful interactions.
• Collaborate with the design team to create compelling visuals, infographics, and video snippets for increased engagement.
• Monitor social media performance metrics and suggest content adjustments to optimise for engagement.
• Participate in influencer outreach to amplify product visibility and engagement within target markets.

Campaign Support and Product Promotion:

• Assist in conceptualising and executing product launch campaigns for tools like Sync!, Score! Spark!, Spur! and Spot!.
• Create weekly product feature highlight posts, leveraging graphics, copywriting, and scheduling tools.
• Draft email marketing campaigns promoting new features and gather performance data for optimisation.
• Support the Product Hunt campaign execution, including creating visuals, drafting descriptions, and managing responses.
• Collaborate with the design team on static and motion graphics for promotional materials.

Content Development and Management:

• Develop compelling content for use cases and product descriptions tailored to different customer personas and industries.
• Write engaging newsletters, blog posts, and press releases to inform and excite audiences about product updates.
• Support the production of feature overview videos, assisting in storyboarding, scripting, and editing processes.
• Organise and maintain a repository of content assets, ensuring easy access and version control.

Customer Insights and User Research:

• Conduct user interviews and focus groups to gather insights about customer pain points and preferences.
• Design surveys, polls, and quizzes to measure customer satisfaction and engagement with products.
• Compile user feedback and create detailed reports to inform product and marketing strategies.
• Collaborate with product teams to translate user insights into actionable marketing content.

Performance Tracking and Reporting:

• Monitor and report on campaign performance, SEO metrics, social media engagement, and overall marketing effectiveness.
• Track key metrics like customer acquisition costs (CAC), click-through rates (CTR), and lead conversion rates.
• Analyse survey results and provide actionable insights to improve marketing strategies and campaigns.
• Maintain weekly dashboards summarising progress toward achieving OKRs.

Cross-Functional Collaboration:

• Collaborate with growth and sales teams to ensure marketing activities align with revenue goals.
• Support partnerships and business development efforts with tailored marketing collateral and presentations.
• Work with product teams to stay updated on feature releases and align promotional activities accordingly.
• Coordinate with the operations team to ensure all logistics for events and campaigns are executed flawlessly.

Requirements:

• Currently pursuing or recently completed a degree in Business Administration, Marketing, or a related
• 0–2 years of experience in sales, business development, or a related field (internship or academic projects are acceptable).
• field.
• Strong communication and interpersonal skills.
• Strong writing and storytelling skills with a creative flair.
• Basic knowledge of social media management, content creation, or email marketing tools.
• Interest in product marketing, SaaS tools, and user-centered design.
• Ability to work collaboratively in a fast-paced, remote environment.
• Proactive, self-motivated, and results-driven with a willingness to learn.
• Basic understanding of sales and business development processes.
• Familiarity with CRM tools, MS Office, and data analysis tools is a plus.
• Previous experience conducting market research, creating sales presentations, or working in a client-facing role is an added advantage.
• Exposure to business development or startup environments is a plus, but not mandatory.
• Strong verbal and written communication skills, with the ability to engage and influence stakeholders.
• Excellent research and analytical skills to identify opportunities and evaluate market trends.
• Proficiency in MS Office Suite (Word, Excel, PowerPoint) and CRM tools.
• Creative problem-solving and critical-thinking abilities.
• Time management and organisational skills to manage multiple tasks and meet deadlines.
• Collaborative mindset with the ability to work effectively in a team-oriented environment.
• Basic negotiation skills and the ability to build long-term relationships with clients and partners.
• Motivated, optimistic, and passionate about our mission.
• Strong business acumen and understanding of operational processes.
• Attention to detail, responsive communication, and an execution mindset.
• Ability to work autonomously, professionally, and discreetly.
• Flexibility and willingness to work flexible hours as needed.
• Curiosity about how to make this world a better place to live in.