PR/Digital Marketing Executive
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Job summary
Our client is seeking a creative, data-driven PR/Digital Marketing Executive to increase brand visibility, manage digital presence, and drive engagement.
Min Qualification:
Degree
Experience Level:
Senior level
Experience Length:
5 years
Language Requirement:
English
Working Hours:
Full Time - 8 to 5
Applicant Location:
Lagos, Nigeria
Job descriptions & requirements
Responsibilities:
- Media Relations: Draft press releases, media kits, and pitch stories to journalists, bloggers, and influencers.
- Digital Campaigns: Plan, execute, and monitor paid and organic campaigns across LinkedIn, Instagram, X, Facebook, and email.
- Content Strategy: Develop monthly content calendars and oversee copy, graphics, and video production with designers.
- Brand Positioning: Maintain a consistent brand voice and visual identity across all platforms.
- Community Management: Engage with online communities, respond to comments/DMs, and manage brand reputation.
- Analytics & Reporting: Track KPIs, prepare monthly reports on reach, engagement, leads, and ROI, and optimize accordingly.
- Events & PR Activations: Coordinate PR coverage, media invites, and digital promotion for client events and launches.
- Partnerships: Identify and manage collaborations with influencers, media houses, and strategic partners.
Requirements:
- BSc/HND in Marketing, Mass Communication, or a related field.
- 5+ years of experience in PR and digital marketing.
- Proven experience managing social media and running paid ads.
- Strong writing, editing, and storytelling skills.
- Proficient in: Canva, Mailchimp, Meta Business Suite, Google Analytics.
- Must reside in Lekki-Ajah and be available to resume immediately
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