Personal Brand Partnerships & Visibility Manager

Product Launch & Go-to-Market Strategy:

• Lead the end-to-end launch of the Pathfinder App, overseeing positioning, messaging, user communication, and promotional rollouts.
• Develop multi-channel campaigns (social, email, content, ads, influencers) to drive awareness, sign-ups, and activation.
• Create launch decks, user guides, onboarding scripts, promo videos, and app store creatives.

Brand Positioning & Creative Direction:

• Establish and maintain a consistent brand identity across all app marketing materials.
• Oversee the creation of visuals, app screens, landing pages, graphics, animations, and short-form promotional videos.
• Build brand systems, templates, and style guides that internal teams and partners can use.

Content & Messaging Development:

• Craft clear, persuasive product messaging that communicates the app’s value propositions to students, job seekers, and professionals.
• Produce copy for ads, social campaigns, push notifications, blogs, email sequences, and the app onboarding journey.
• Translate app features and technical details into relatable, benefit-driven communication.

Creative Asset Development:

• Lead the design and production of marketing collateral.
• Brochures, pitch decks, video creatives, app promotion kits, social ads, influencer toolkits, etc.
• Use design and video editing skills to create high-performing visual assets across platforms.

Market, User & Competitor Research:

• Conduct research on target users, competitor apps, industry trends, and emerging content/design patterns.
• Apply insights to refine product messaging, app features, and campaign strategies.
• Provide monthly reports on user behavior patterns and app market trends.

Performance Marketing Collaboration:

• Work with the Digital Marketing team to run performance-driven app campaigns on Meta, TikTok, and Google.
• Manage A/B tests for creatives, messaging, and user flows to improve acquisition, engagement, and retention.
• Analyze app metrics such as activation rate, user drop-off, session time, feature usage, and funnel performance.

Cross-Functional Collaboration:

• Work closely with Product Development on feature roll-outs, user onboarding, and in-app communication strategies.
• Collaborate with the Sales, Digital Marketing, and Creative teams to ensure aligned messaging and consistent execution.
• Coordinate with freelancers (designers, videographers, etc.) to deliver high-quality creative outputs.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or related field (MBA is an advantage).
• Proven experience as a Product Marketing Manager or similar role, ideally within tech, apps, or digital products.
• Strong background in brand management, graphics design, and content creation.
• Proficiency in design tools (Adobe suite, Canva, Figma) and video editing software.
• Experience launching apps or leading major product campaigns is a strong plus.
• Skilled in developing go-to-market plans, product positioning, and high-converting creatives.
• Strong understanding of user behavior, data analytics, and performance marketing.
• Excellent communication and storytelling abilities—both written and visual.
• Ability to work effectively across teams and manage multiple fast-moving projects.

Location: Remote